We are actively looking for a Public Relations and Communications Specialist to join our team,

Job Responsibilities:Develop and implement strategic PR and communication plans to enhance the company's brand image and reputation. Create engaging content for press releases, media pitches, articles, blog posts, and social media platforms. Collaborate with internal teams to identify newsworthy stories and product launches, and effectively communicate them to the media and public. Build and maintain strong relationships with key media outlets, journalists, bloggers, and influencers. Proactively pitch stories and secure media coverage in print, broadcast, and online media channels. Monitor media coverage and industry trends to identify potential issues and develop appropriate responses. Support crisis communication efforts by preparing timely and accurate statements and coordinating with internal stakeholders. Plan and execute PR events, press conferences, and media interviews. Manage the company's social media platforms, including content creation, community management, and performance tracking. Collaborate with internal teams to ensure consistent messaging and brand representation across all communication channels. Measure and report on the effectiveness of PR and communication efforts, using appropriate metrics and analytics
.
Required Qualifications and Skills:Bachelor’s degree in public relations, Communications, Marketing, or a related field. Proven experience in PR and communications, preferably in the retail or consumer electronics industry. Excellent writing and editing abilities, with attention to grammar and style. Experience in managing PR campaigns. Ability to work effectively under pressure and meet tight deadlines. Strong interpersonal skills and the ability to build relationships with internal and external stakeholders. Proficiency in Microsoft Office Suite and other relevant PR and communication tools. Fluency in English (both written and spoken
).