Job description

Company Description

About Faena

Faena creates cultural epicenters—living stages where art, design, and warm, attentive hospitality convene to craft a feast for the senses. We are a Cultural Embassy that invites guests to seek the extraordinary, shaping worlds that feel profoundly personal, welcoming, and alive.

“At Wadi Safar, we are shaping a new world where art, architecture, and nature live in harmony. Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate everyday life and inspire a new way of living.”

— Alan Faena

The Role

As Director of Revenue, Wadi Safar, you will be the strategic architect of revenue optimisation across one of the world’s most ambitious ultra-luxury destinations.

You will lead the development and execution of a forward-looking revenue strategy that maximises profitability, drives total revenue performance, and strengthens positioning across all segments. Acting as a key commercial leader, you will partner closely with Sales, Marketing, Operations, and Finance to ensure disciplined pricing, optimal inventory management, and a consistently high-value guest mix.

In this role, you will translate market dynamics into actionable strategy—balancing commercial performance with brand integrity to support the long-term success of Wadi Safar.

What You Will Create

Revenue Strategy & Commercial Leadership

• Define and lead the overall revenue strategy across all properties and segments within Wadi Safar
• Drive total revenue optimisation across rooms, suites, ancillary spend, and emerging revenue streams
• Provide strategic guidance on pricing, positioning, and demand generation aligned with brand and destination vision
• Partner with senior leadership and ownership to establish revenue targets, KPIs, and performance frameworks

Pricing, Yield & Inventory Optimisation

• Lead dynamic pricing strategy and yield management across all channels and segments
• Optimise inventory allocation to maximise occupancy, ADR, and RevPAR while protecting brand positioning
• Continuously evaluate market demand, competitor sets, and booking patterns to inform real-time decisions
• Ensure disciplined control of rate integrity across all distribution channels

Forecasting, Reporting & Performance Insight

• Own all revenue forecasting, budgeting, and performance tracking processes
• Deliver clear, data-driven insights on market trends, booking behaviour, and business performance
• Produce regular reporting for leadership, ownership, and stakeholders to support strategic decision-making
• Identify risks and opportunities early and proactively adjust strategy to maximise outcomes

Distribution & Channel Management

• Oversee all distribution strategies including direct, OTA, luxury consortia, wholesale, and strategic partnerships
• Optimise channel mix to reduce cost of acquisition and maximise profitability
• Ensure full alignment across all systems, platforms, and third-party partners
• Strengthen direct booking strategy and digital conversion performance

Commercial Collaboration & Alignment

• Work closely with Sales, Marketing, and Operations to ensure fully aligned commercial strategy
• Support integrated demand generation initiatives across pre-opening and operational phases
• Partner with Sales to align account strategy with revenue goals and segment performance
• Collaborate with Finance to ensure accurate budgeting, forecasting, and performance tracking

Team Leadership & Capability Building

• Build and lead a high-performing revenue team grounded in analytical excellence and commercial agility
• Develop a culture of accountability, curiosity, and continuous optimisation
• Mentor and develop talent with a focus on building strong regional capability and future leadership pipeline

Who You Are

• A senior commercial revenue leader with extensive experience in ultra-luxury hospitality, destination resorts, or large-scale mixed-use developments.
• Proven track record of driving total revenue optimisation strategies, including pricing, yield, distribution, and forecasting, within complex and high-value luxury environments—ideally across pre-opening and operational phases.
• Deep expertise in revenue management systems, luxury distribution ecosystems, and channel strategy, with a strong understanding of high-end leisure demand, UHNW segmentation, and global booking behaviour.
• Strategic yet commercially sharp, with the ability to translate market intelligence, data insights, and demand patterns into clear revenue strategies that maximise profitability while protecting brand positioning.
• A highly analytical and forward-thinking leader, confident in influencing senior stakeholders, partnering across Sales, Marketing, Operations, and Finance, and shaping commercial decisions at ownership level.
• A strong leader of people, able to build, develop, and inspire high-performing teams, fostering a culture of accountability, precision, and continuous optimisation.
• Fluent in English; additional languages, particularly Arabic, are a strong advantage.

What’s in it for you...

• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture

Preferred candidate

Years of experience

No experience required

Degree

Bachelor's degree / higher diploma