Job Description
Roles & Responsibilities
Duties and Responsibilities
CDP Strategy & Audience Architecture
Lead the implementation, management, and evolution of EWCF's Customer Data Platform
Own the unification of first-party data across web, app, ticketing, fantasy, merchandise, broadcast, PR, and offline sources
Define identity resolution logic to connect anonymous and known users into unified 360 audience profiles
Collaborate with BI and Data Engineering to design ingestion pipelines, data schemas, and audience models
Establish audience taxonomy, behavioral event tracking standards, and segmentation governance
Ensure consent, privacy, and data governance compliance aligned with EWCF policies
Enable real-time and batch audience activation across marketing, digital, and partner platforms
Act as a business owner for CDP vendor selection, roadmap prioritization, and performance management
Collect data requirements and manage backlog
CRM Strategy & Lifecycle Management
Own the day-to-day management and optimization of EWCF s CRM platforms and marketing automation tools
Design and maintain lifecycle frameworks (acquisition, engagement, retention, reactivation)
Develop audience segmentation and automated communication journeys
Implement CRM use cases across marketing, partnerships, ticketing, and fan engagement
Optimize lifecycle performance through A/B testing, experimentation, and behavioral insights
Collect data requirements and manage backlog
Data-Driven Marketing Enablement
Translate BI and CDP insights into actionable marketing initiatives
Enable targeted, personalized, performance-driven campaigns
Support attribution logic, campaign measurement frameworks, and ROI analysis
Drive advanced segmentation strategies, including behavioral triggers and lookalike modeling
Reporting, Insights & Optimization
Develop and maintain CRM & CDP performance dashboards
Monitor funnel metrics, audience growth, engagement, and monetization indicators
Identify optimization opportunities based on behavioral and cohort analysis
Stakeholder Collaboration
Act as the central CDP & CRM point of contact across BI, Marketing, Commercial, Digital, and external vendors
Support senior leadership with audience intelligence and growth insights
Train and educate relevant teams
Education and Experience
Bachelor s degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent
Knowledge, Skills, and Abilities
Proven experience working with CRM & CDP platforms as well as marketing automation tools
Strong understanding of CRM/CDP concepts, lifecycle marketing, and audience segmentation
Data-driven mindset with the ability to translate insights into actions
Experience with CRM/CDP, marketing automation, and analytics platforms
Strong analytical, problem-solving, and prioritization skills
Excellent communication skills and stakeholder management ability
Comfortable operating in fast-paced, cross-functional environments
Very good written and verbal communication skills in English
Desired Candidate Profile
Bachelor s degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent
5+ years of experience in CDP, CRM, data marketing, marketing analytics, or growth roles