Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role Purpose

The Senior Brand Manager will lead theSensodyne Core portfolio, covering toothpaste and toothbrush, with end-to-end accountability for brand strategy, execution excellence, and business delivery.

This roleis responsible fordriving sustainable brand growth by translating consumer,shopper, and market insights into impactful strategies and activations that strengthen brand equity, accelerate penetration, and deliver market share growth. The role also leads the launch planning and deployment ofSensodynePronamel, ensuring strong go-to-market execution across all relevant channels and touchpoints.

The ideal candidate will combine strong strategic thinking with commercial acumen, executional excellence, and the ability to influence across a broad cross-functional network.

Key Accountabilities

Brand Strategy & Growth Delivery

• Lead the annual brand strategy and full-year business planning for theSensodyne Core portfolio, including toothpaste and toothbrush.

  
  
  

• Define and execute growth plans to deliver against topand bottomline, market share, penetration, and brand equityobjectives.

  
  
  

• Identifyand prioritize the right growth levers throughstrongunderstanding of category dynamics, consumer behavior, shopper trends, and competitive landscape.

  
  
  

• Ensure brand plans are aligned to business priorities and supported by clear performance metrics and actionable execution plans.

  
  
  

Innovation & Launch Excellence

• Lead the development and deployment of the marketing mix for the launch ofSensodynePronamel.

  
  
  

• Ensure strong launch readiness across brand, customer, and channel touchpoints, partnering closely with cross-functional teams.

  
  
  

• Drive excellence in launch planning, activation, and post-launch performance monitoring to maximize impact and learning.

  
  
  

Consumer-Led Brand Building

• Translate consumer and shopper insights into compelling brand propositions, communication strategies, and activation plans.

  
  
  

• Bring brand science to life in a clear, relevant, and differentiated way for consumers and customers.

  
  
  

• Develop and execute integrated, consumer-centric campaigns across digital, traditional, in-store, and e-commerce channels.

  
  
  

Commercial & Financial Management

• Own brand topline and support full P&L delivery through disciplined planning, strong investment choices, and proactive performance management.

  
  
  

• Manage marketing budgets effectively, ensuring resources areallocatedto the highest-impact activities.

  
  
  

• Track and analyze business and campaign performance, using data and insights tooptimizeplans and maximize ROI.

  
  
  

Cross-Functional Leadership

• Partner closely with Sales,ComEx,ExpertTeam,Finance, and Supply teams to ensure aligned and effective go-to-market execution.

  
  
  

• Lead agency partners and external stakeholders to deliver high-quality campaigns and activation plans on time and within budget.

  
  
  

• Influence senior stakeholders through strong business cases, clear recommendations, and data-backed decision making.

  
  
  

Experience & Qualifications

• Bachelor’s degree in business, Marketing, or related fieldpreferred.

  
  
  

• MBA ormaster’sdegree preferred.

  
  
  

• 10–12 years of total professional experience.

  
  
  

• Minimum 7–8 years of relevant experience in brand marketing.

  
  
  

• Experience in FMCG, consumer healthcare, or similarly fast-moving consumer-led categories preferred.

  
  
  

• Proventrack recordin brand building, innovation launches, and delivering strong commercial results.

  
  
  

• Experience managing complex cross-functional stakeholders and agency ecosystems.

  
  
  

• Strong understanding of theSaudi market, shopper behavior, and consumer landscapehighly preferred.

  
  
  

• BasedinJeddahpreferred.

  
  
  

Critical Capabilities

• Strong strategic marketing and brand management capability

  
  
  

• High commercial acumen and financial understanding

  
  
  

• Strong consumer and shopper insight orientation

  
  
  

• Proven ability to lead innovation and launch execution

  
  
  

• Strong stakeholder management and influencing capability

  
  
  

• Excellent execution discipline and project management skills

  
  
  

• Data-driven decision making and performance orientation

  
  
  

• Strong understanding of omnichannel marketing, including digital and e-commerce

  
  
  

• Ability tooperatein a fast-paced, entrepreneurial environment

  
  
  

• Good understanding of how AI and emerging technologies are reshaping modern marketing

  
  
  

Leadership Expectations

The successful candidate willdemonstrate:

• Strong ownership and accountability

  
  
  

• The ability to balance long-term brand building with short-term commercial delivery

  
  
  

• Confidence working through ambiguity and making sound business decisions

  
  
  

• A collaborative leadership style with the ability to align and influence across functions

  
  
  

• A high standard of execution and attention to detail

  
  
  

• Agility, resilience, and a strong bias for action

  
  
  

Why this role matters

This is a critical role within the Oral Health portfolio, with responsibility for both a core business and an important innovation launch. Success in this role will require a leader who can combine strategic brand stewardship with strong commercial delivery, while consistently driving execution excellence across all consumer touchpoints.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Preferred candidate

Years of experience

No experience required

Degree

Bachelor's degree / higher diploma