Job description
Oversee the preparation and implementation of marketing strategies for the destination, developing initiatives and campaigns that highlight the tourism, cultural, and heritage assets, while increasing awareness of the destination among visitors, partners, and investors. Work on market analysis, identify marketing opportunities, and coordinate with relevant entities to ensure the effective and efficient execution of marketing programs.
Skills
* Strong skills in marketing planning and campaign management.
* Good knowledge of the tourism sector and destination marketing.
* Ability to analyze data and measure campaign performance.
* Leadership and management skills in directing work teams.
* Effective communication and coordination skills with partners and stakeholders.
* Ability to develop marketing content that reflects the identity of the destination.
* Creative use of digital channels and social media platforms in marketing.
* Skills in preparing reports and presentations.
* Ability to manage budgets and track performance indicators.
* Innovation and creativity in designing initiatives and marketing campaigns.