Job description

CRM Service Lead

• Posting Date: 07/05/2026
• Ref: SJOR-136
• Position: CRM Service Lead
• Location: KSA
• City: Khobar
• Sector: Financial Services
• Years of Experience 5+ years of experience in customer value management, CRM, lifecycle marketing, or campaign management.
• Qualification: Bachelor’s degree in Marketing, Business Administration, Data Analytics, Information Systems, or a related field.
• Salary: 30-35K SAR
• Workdays:
• Description: Overview Our client is a leading organization seeking a dynamic and results-driven CRM Lead to join the Marketing division. This role is responsible for increasing user activation, retention, and Customer Lifetime Value (CLV) through smart, data-driven lifecycle strategies. The successful candidate will combine customer insights, funnel analysis, and execution excellence to deliver campaigns that directly impact engagement, revenue, and long-term customer value. Description:
  1. Own the execution of key CRM customer journeys including onboarding, activation, retention, and reactivation.
  2. Translate CRM strategy into actionable campaigns, customer journeys, and execution plans.
  3. Build and manage trigger-based campaigns related to application drop-off, approval without booking, first usage, inactivity, and other customer behaviors.
  4. Execute campaigns using behavioral, lifecycle, and value-based customer segments.
  5. Own the full campaign cycle including briefing, setup, QA, launch, optimization, and reporting.
  6. Ensure timely, accurate, and error-free campaign deployment across all communication channels.
  7. Execute campaigns across SMS, push notifications, email, and in-app channels.
  8. Optimize campaign delivery, CTR, conversion rates, and overall engagement performance.
  9. Coordinate with technology teams to ensure CRM tools are effectively utilized and campaigns are deployed correctly.
  10. Execute targeted customer value management campaigns using personalized and omni-channel approaches.
  11. Monitor campaign performance and adjust strategies based on KPIs and customer behavior insights.
  12. Collaborate effectively with marketing, sales, digital, IT, analytics, product, and customer support teams.
  13. Support continuous improvement initiatives across CRM, loyalty, and lifecycle management functions.
  Requirements:
  • Education: Bachelor’s degree in Marketing, Business Administration, Data Analytics, Information Systems, or a related field.
  • Experience: Proven experience in customer value management, CRM, lifecycle marketing, or campaign management. Previous experience within fintech, telecom, BNPL, app-based, or digital-first environments is highly preferred.
  • Skills: Strong analytical mindset with the ability to interpret customer data and transform insights into revenue-generating actions. Excellent communication, organizational, and stakeholder management skills. Ability to manage multiple priorities in a fast-paced environment.
  • Technical Skills: Strong experience with CRM and CDP platforms, campaign management tools, digital experience tools, A/B testing, analytics platforms, personalization strategies, data governance, and data quality assurance. Experience with platforms such as WebEngage, Creatio, Microsoft Dynamics, Gameball, or similar solutions is highly preferred.
  • Languages: Good command of English language.
  • Location: [To be defined]
  • Availability: Immediate or within 30 days preferred.
  Compensation & Benefits:
  • Working Schedule: 5 Days per week
  
  More
  

Preferred candidate

Years of experience

No experience required

Degree

Bachelor's degree / higher diploma