Job Description

Roles & Responsibilities

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Manage the marketing budget and ensure cost-effective campaign execution.
• Lead, mentor, and supervise the marketing team to achieve performance goals.

Brand Management

• Maintain and strengthen the company s brand identity across all communication channels.
• Ensure consistency in messaging, tone, and visuals in all marketing materials.

Campaign Development & Execution

• Plan and execute digital and traditional marketing campaigns.
• Oversee content creation including social media posts, promotional materials, and advertising copy.
• Coordinate with internal departments and external agencies to ensure seamless campaign delivery.

Market Research & Analysis

• Conduct market research to analyze customer behavior, industry trends, and competitor activities.
• Prepare reports and insights to support strategic decision-making.
• Track and measure the performance of marketing campaigns using KPIs and analytics tools.

Customer Engagement

• Enhance customer experience through targeted engagement initiatives.
• Manage company presence across social media platforms and digital channels.

Events & Promotions

• Plan and manage events, exhibitions, product launches, and brand activations.
• Ensure all promotional activities reflect the company s marketing objectives.

Desired Candidate Profile

Job Requirements

• Bachelor s degree in marketing, Business Administration, or a related field (MBA is a plus).
• Proven experience as a Marketing Manager or in a senior marketing role.
• Strong knowledge of digital marketing, branding, and campaign management.
• Proficiency in marketing tools and platforms (Google Analytics, SEO/SEM tools, CRM systems, social media management tools).
• Excellent communication, leadership, and project management skills.
• Strong analytical skills with the ability to interpret market data and campaign results.
• Creative thinking with attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.