Job Summary The Head of Marketing & Growth is responsible for owning the full go-to-market strategy, user acquisition engine, and growth economics of the business. This role is accountable for scaling the platform in a structured, measurable, and capital-efficient manner, ensuring that growth is not only achieved, but achieved profitably and sustainably. The position combines strategy, execution, and analytics, with a strong focus on: Performance marketing Go-to-market strategy Funnel optimization Unit economics (CAC, LTV, payback period, retention) Growth experimentation The role will lead marketing efforts beyond brand and social presence, building a data-driven growth engine that drives user acquisition, activation, retention, and monetization. KEY ACCOUNTABILITIES & ACTIVITIES 1. Go-To-Market Strategy · Define and execute the overall go-to-market strategy across all channels and user segments. · Identify target customer segments, positioning, and acquisition channels. · Develop clear market entry and expansion strategies (local and international where applicable). 2. Performance Marketing & Acquisition Build and manage performance marketing channels: Paid social Search (Google) App acquisition Affiliate / partnerships Optimize campaigns based on: CAC Conversion rates Payback periods Continuously test and scale high-performing channels. 3. Growth Funnel Optimization Own the full funnel: Awareness → Acquisition → Activation → Retention → Monetization Identify bottlenecks and improve: Conversion rates Onboarding flows Feature adoption Work closely with product to improve user experience and conversion. 4. Unit Economics & Growth Analytics Define and monitor key growth metrics: Customer Acquisition Cost (CAC) Lifetime Value (LTV) LTV/CAC ratio Retention and churn Payback period Build dashboards and reporting frameworks. Ensure growth is aligned with profitability targets. 5. Experimentation & Scaling Establish a structured experimentation framework: A/B testing Channel testing Pricing and messaging experiments Rapidly test, validate, and scale winning strategies. 6. Brand & Positioning Alignment · Ensure all marketing efforts align with a clear and differentiated positioning. · Work with content and social teams to translate strategy into execution. · Elevate messaging beyond generic financial content to strong product-led narratives. 7. Team Leadership & Capability Building · Lead and develop the marketing team, including upskilling in: Performance marketing Data-driven decision making Introduce structured processes and accountability across marketing functions. 8. Cross-Functional Collaboration · Work closely with: Product → improve activation and retention Data → analytics and attribution Finance → align growth with financial targets Ensure marketing is fully integrated into product and business strategy. 9. Other · Perform additional duties as assigned by management. COMPETENCIES Core · Performance Marketing: Deep expertise in paid acquisition channels and optimization. · Growth Strategy: Strong ability to design and execute scalable GTM strategies. · Analytics: Advanced understanding of CAC, LTV, retention, funnel metrics. · Experimentation: Strong testing mindset and data-driven decision making. · Martech: Familiarity with attribution tools, analytics platforms, and CRM systems. Soft · Strategic Thinking: Ability to connect marketing with business outcomes. · Ownership: Strong accountability for results, not activities. · Execution: Ability to move from strategy to implementation quickly. · Leadership: Ability to build and lead high-performing teams. · Problem-Solving: Structured and analytical approach to growth challenges. Languages · English (Advanced Proficiency) JOB SPECIFICATIONS Industry / Domain Fin Tech / Digital Platforms / Consumer Tech Necessary Knowledge and Experience · 7+ years of experience in marketing and growth roles. · Proven track record in: Scaling digital products Performance marketing Growth strategy Experience in startups or high-growth environments is strongly preferred. Education and Certification Requirements · Bachelor’s degree in Marketing, Business, Economics, or related field. · Advanced degrees or growth certifications are a plus.