Position Overview

The Sales Supervisor is responsible for managing and developing sales operations for the company’s products across the Riyadh and Eastern Province regions. This role plays a critical part in expanding market presence, increasing sales volume, strengthening customer relationships, and building a high-performing sales team. The Sales Supervisor ensures sales targets are met through strategic planning, market development, and close coordination with management and operational teams.

Key Responsibilities

1. Sales Management & Market Expansion

• Supervise and oversee all sales activities in Riyadh and the Eastern Province.
• Develop and execute monthly, quarterly, and annual sales plans aligned with company objectives.
• Expand market reach by introducing products to new segments, including:
• restaurants, catering companies, supermarkets, wholesale and retail shops, and private label clients.
• Enhance performance and efficiency of existing sales channels and points of sale.

2. Sales Team Leadership & Development

• Build, recruit, and develop a skilled sales team across both regions.
• Supervise sales representatives and coordinate closely with management regarding staffing needs.
• Train the team on product knowledge, selling techniques, and customer engagement.
• Set and monitor KPIs (Key Performance Indicators) to ensure team performance meets targets.
• Provide field leadership and motivate the team to achieve high performance.

3. Customer Relationship Management

• Maintain an updated and organized customer database for both regions.
• Build and sustain long-term relationships with key strategic clients.
• Ensure continuous communication with existing clients to support recurring orders.
• Reactivate inactive clients by identifying root causes and implementing solutions.

4. Coordination with Factory & Internal Departments

• Coordinate with factory management regarding order processing, supply schedules, and product availability.
• Follow up on order execution until delivery is completed.
• Ensure client requirements (packaging, weights, specifications) are met accurately.
• Collaborate with finance to monitor receivables and customer account status.

5. Cash Van Sales Management

• Manage and develop the cash van sales model targeting small retail outlets (grocery stores).
• Collaborate with independent representatives or sub-distributors to expand cash van operations.

6. Reporting & Business Analysis

• Prepare periodic reports covering sales volume, team performance, market trends, and competitor activities.
• Analyze sales data to support decision-making and strategy development.
• Recommend pricing strategies, promotional campaigns, and market opportunities.

Skills

Qualifications & Experience

• 5–7 years of experience in sales or food product marketing.
• Proven track record in the Riyadh and Eastern Province markets.
• Strong existing relationships with restaurants, catering firms, supermarkets, and distributors.
• Knowledge of the spices, legumes, or broader food market is preferred.
• Strong negotiation, communication, and persuasion skills.
• Exceptional leadership and team management capabilities.
• Proficiency in computer applications and reporting tools.