Position Overview The Key Account Manager – Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors Key Responsibilities A.
Client Relationship Management • Serve as the primary point of contact for key clients.
• Build strong client relationships and ensure satisfaction.
• Conduct meetings, presentations, and follow-ups.
• Understand client objectives and deliver solutions.
B. Business Development & Revenue Growth • Identify new business opportunities in events & expo.
• Prepare proposals and commercial offers.
• Achieve revenue targets.
• Provide forecasts and market insights C.
Project Coordination & Execution • Coordinate with production, design, operations, and logistics teams.
• Monitor timelines, budgets, and deliverables.
• Attend site visits and event days.
• Ensure all approvals and documentation are completed.
D. Key Account Growth & Strategy • Develop account plans to expand portfolio.
• Conduct market and competitor analysis.
• Support marketing and networking activities.
E. Contract & Financial Management • Negotiate pricing and payment terms.
• Ensure timely invoicing and collection.
• Coordinate financials with finance department.
F. Reporting & Documentation • Maintain CRM/ERP records.
• Prepare weekly reports and visit logs.
• Document client feedback and improvements • Bachelor’s degree in Business, Marketing, or Events.
• 3–7 years of experience in events/exhibitions.
• Strong understanding of event production and operations.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects.
• Proficient in MS Office and CRM systems.
4. Key Skills & Competencies • Client Management • Sales & Negotiation • Project Coordination • Strategic Account Development • Time Management • Problem Solving • Communication & Presentation Work Conditions • Office-based with client meetings and site visits.
• Available during event build-up and dismantling.
• Flexible hours during peak periods.
KPIs • Monthly revenue • Client retention • New accounts • Project satisfaction score • Profitability • Payment collection timeline • Proposal accuracy