As SDR Team Leader, you will lead our Sales Development Representatives (SDRs) — the engine driving our top-of-funnel growth. Your mission is to ensure a steady flow of high-quality demos and qualified leads for our sales teams by combining hands-on coaching, data-driven optimization, and strong collaboration with marketing and sales

1. Team Leadership & Coaching 

● Manage and motivate the SDR team to achieve and exceed demo booking and completion targets.

● Conduct weekly coaching sessions focused on discovery, objection handling, and qualification.

● Recruit, onboard, and train new SDRs, ensuring consistent productivity and alignment with company sales playbook.

● Develop SDR career paths and maintain a positive, high-performance culture.

2. Performance & Process Optimization 

● Track SDR metrics (calls, emails, connect rate, demos booked, show rate, conversion to opportunity).

● Continuously optimize scripts, sequences, and outreach workflows to improve engagement and conversion.

● Maintain a structured feedback loop with the Sales Operations Specialist to enhance lead scoring, routing, and data hygiene.

● Work with Marketing to ensure balanced lead volume and campaign alignment across Enterprise and SME funnels.

3. Lead Generation & Data Readiness

● Own the outbound lead generation process to ensure SDRs always have sufficient, high-quality accounts and contacts to work from.

● Build and maintain target lists per segment and region using enrichment tools and AI agents.

● Monitor data coverage, bounce rates, and ICP fit to guarantee outbound efficiency.

4. Collaboration & Alignment 

● Collaborate with Sales Ops to automate enrichment and maintain CRM data integrity.

● Partner with Marketing to balance inbound and outbound volumes and to refine targeting based on conversion trends.

● Ensure seamless lead handoff to Account Executives with complete qualification details and context.

● Collaborate with Sales Managers for Enterprise and SME segments to align coverage, territories, and priorities.

● Share weekly funnel insights and recommendations to leadership on SDR productivity and market trends.

5. AI & Automation Enablement 

● Design and manage AI agents to assist with prospecting, list building, data enrichment, and outreach personalization.

● Continuously improve AI playbooks and prompts to enhance accuracy, tone, and conversion performance.

● Integrate AI output into HubSpot workflows for task assignment, contact creation, and activity tracking.

● Evaluate and adopt new tools that improve speed, targeting, and SDR capacity, ensuring compliance with PDPL and Company internal AI use policy.

● Train SDRs to use AI responsibly and effectively, balancing automation with human connection. 

Skills

What background do I need for this job?

● Experience in B2B SaaS or technology sales is highly preferred.

● 3+ years of experience as an SDR Team Lead (or similar role), managing at least 3-5 SDRs.

● Proven track record of improving SDR performance and meeting/exceeding demo booking targets.

● Strong experience with sales tools like HubSpot (preferred), CRM automation, and sales reporting.

● Ability to analyze sales data, optimize conversion rates, and refine outreach strategies.

● Strong organizational and communication skills.

● Fluency in Arabic and English is required.

● Self-starter, initiative taker