The Marketing and Social Media Manager plays a crucial role in the perfume and cosmetics industry, focusing on enhancing brand visibility and engagement through innovative marketing strategies and effective social media management. This position requires a creative individual who can develop and implement marketing campaigns that resonate with target audiences while also managing the brand's online presence. The ideal candidate will have a strong understanding of digital marketing trends and a passion for beauty products, enabling them to connect with consumers and drive sales.

Responsibilities:

1. Develop and execute comprehensive marketing strategies to promote the brand and its products.
2. Manage and curate content for all social media platforms, ensuring alignment with brand voice and messaging.
3. Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
4. Collaborate with cross-functional teams, including sales and product development, to create cohesive marketing initiatives.
5. Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary.
6. Engage with customers and followers on social media, responding to inquiries and fostering community.
7. Organize and participate in promotional events and product launches to increase brand awareness.
8. Stay updated on industry trends and competitor activities to maintain a competitive edge.
9. Manage the marketing budget, ensuring efficient allocation of resources.
10. Train and mentor junior marketing staff to enhance team performance.

Preferred Candidate:

1. Strong communication and interpersonal skills.
2. Proven experience in digital marketing and social media management.
3. Creative thinker with a passion for beauty and cosmetics.
4. Analytical mindset with the ability to interpret data and make informed decisions.
5. Ability to work independently and as part of a team.
6. Strong organizational skills and attention to detail.
7. Experience with graphic design tools and content creation.
8. Familiarity with SEO and online advertising.
9. Ability to adapt to changing market conditions.
10. Fluency in both Arabic and English is a plus.

Skills

• Proficient in social media platforms such as Instagram, Facebook, and Twitter.
• Strong knowledge of digital marketing tools and analytics.
• Excellent writing and editing skills for creating engaging content.
• Experience with graphic design software such as Adobe Creative Suite.
• Understanding of SEO principles and online advertising strategies.
• Ability to manage multiple projects and meet deadlines.
• Strong presentation and public speaking skills.
• Knowledge of the perfume and cosmetics industry trends.