• Leveraging the brand strategy to develop and seamlessly execute marketing strategies to help grow brand awareness, drive meaningful traffic to Avalon, and deepen the emotional connection with Avalon’s brand.
• Estimating the demand for the corporation’s products and services and discovering new market segments that would be interested in buying Avalon products.
• Designing & implementing comprehensive marketing strategies to create awareness of Avalon’s business activities.
• Acting as both architect and steward of the brand by creating and telling brand stories.
• Developing a strategy for brands message & story, go-to market & pricing based on the market demand and similar products offered by competitors.
• Overseeing integrated marketing campaigns across digital, social media, sampling, trade and consumer PR for new ranges, upcoming NPD launches and key calendar dates (e.g. Ramadan, Eid, Saudi National Day, Mother’s Day).
• Creating breakthrough customer offerings and advance marketing by experimenting with new technology platforms, alternative media, new tools and techniques.
• Developing robust marketing capabilities across the organization through digital expertise, customer data and insights, data analytics and technology fluency.
• Leading the PR and Marketing teams to identify demand-driving tactics for the company following the guidelines of the agreed strategy.
• Participating in strategic planning initiatives and advance company thinking around the long-term role of growth of the Avalon Brand, providing field expertise and product knowledge.
• Promoting the company’s products and services by working closely with marketing managers who report directly to them.
• Keeping up to date on trends that indicate a need for emerging products and oversee new product development.
• Developing and maintaining close contact and professional relationship with major accounts in the region.

Championing the consumer voice and inputting into research projects spanning exploratory product research, 

Skills

• Honesty & Integrity
• Risk Assessment
• Corporate Responsibility
• Demonstrated skills, knowledge and experience in Sales, Marketing and Administration
• Demonstrated track record of accomplishment in regional sales management
• Ability to build highly effective cross-functional teams
• Demonstrated track record of accomplishment in regional sales management
• Strong ability to interact and work effectively with internal and external stakeholders in a complex, multi-stakeholder environment, with experience working with government entities
• Exceptional leadership skills with both direct line and cross-functional
• Strong strategic thinking skills with the ability to translate vision and strategy into effective sales plans and activities
• Sound written and verbal communications skills, with highly developed interpersonal skills
• Excellent analysis and observation skills
• Sound knowledge regarding all aspects of a company
• Excellent negotiation and decision-making skills
• Demonstrated track record of coaching and developing next-generation leaders
• All aspects of Marketing/Digital Marketing
• Ecommerce background - FMCG/Retail
• Data driven
• Acquisition & Retention
• Paid Media, Paid Search, Paid Social and Display, Email, Affiliates, CRM
• Digital activity across all markets

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