Job Description – B2B Marketing Specialist for ERP Systems Job Title: B2B Marketing Specialist – ERP Systems and Technical Solutions

Department: Marketing

Reports to: Marketing Manager

Job Type: Full-time Job Objective: We are looking for a marketing specialist with a solid understanding of ERP systems and technical solutions, proficient in using AI tools for content writing, developing creative ideas, preparing design concepts, analyzing the market and competitors, and building marketing campaigns.

The role is not limited to managing social media platforms; it requires a person capable of understanding the product and the market, and converting real customer problems into marketing messages and campaigns that help attract qualified leads. Tasks and Responsibilities First: Marketing for ERP Systems Understanding ERP systems and core modules such as: Accounting and Finance. Sales. Procurement. Inventory. Point of Sale (POS). Manufacturing. Human Resources. CRM. Reports and Dashboards. Understanding business problems and linking them to appropriate solutions within the system. Converting technical features into clear and understandable marketing benefits. Preparing targeted campaigns for businesses and B2B decision-makers. Studying the customer journey from the awareness stage to booking a demo or contacting sales. Second: Using AI in Content Writing Using AI tools to prepare and develop: Marketing posts. Ads. Scripts. Short videos. Landing pages. Campaign messages. Ideas, headlines, and hooks. Writing professional prompts to obtain accurate and usable results. Reviewing and improving AI-generated content and not relying on it directly without verification. Adapting content based on the audience, platform, and sector. Using AI to produce multiple marketing angles and choosing the strongest one based on the goal and audience. Third: AI in Design Using AI tools to develop ideas and visual concepts. Preparing professional prompts for advertising designs. The ability to describe: Visual composition. Focal point. Design style. Text distribution. Visual identity. Lighting and colors. Scene and output. Using AI tools to create an initial concept before handing it over to the designer. Evaluating the quality of AI-generated designs. Ensuring the design aligns with the brand identity. Collaborating with the designer to turn the idea into a professional output, rather than settling for an AI-generated image. Fourth: Market and Competitor Analysis Using AI Conducting preliminary market research for target sectors. Analyzing competitors, their products, and their marketing messages. Comparing: Prices. Benefits. Offers. Strengths and weaknesses. Advertising methods. Content. Target audience. Using AI tools to gather and analyze information and formulate conclusions. Discovering marketing opportunities and gaps in the market. Preparing brief reports showing: What are competitors doing? What are customers looking for? Where is the opportunity? How can the company's products be distinguished? Ensuring the accuracy of information and not relying on AI results without verification. Fifth: Content and Digital Campaigns Preparing monthly and weekly content plans. Writing marketing and advertising content. Proposing creative ideas and campaigns. Defining the target audience for each product. Contributing to the management of advertising campaigns. Preparing A/B tests for hooks, content, audience, and design. Analyzing and improving campaign results. Tracking indicators: CTR. CPC. CPL. Conversion Rate. Leads. Quality of potential customers. Sixth: Coordination with the Team Working with the Marketing Manager to execute the plan. Coordinating with designers and editors. Coordinating with the sales team to determine the quality of potential leads. Communicating with the technical team to understand new products and features. Converting technical information into simple and persuasive marketing messages. Required Skills Good understanding of ERP systems. Experience or knowledge of B2B marketing. Proficiency in using AI tools in marketing. High skill in Prompt Engineering. Ability to write strong marketing content. Ability to build advertising ideas and concepts. Good understanding of design principles and visual identity. Ability to study the market and competitors. Analytical thinking. Ability to read campaign data. Research and information verification skills. Time management and multitasking. Tools Preferred to Use It is preferred that the candidate has experience or a high aptitude for dealing with tools such as:

AI and Content:

ChatGPT, Claude, Gemini, or similar tools.

Design and AI:

Canva AI, Adobe Firefly, Midjourney, or similar generative and design tools.

Marketing and Ads:

Meta Ads Manager, Google Ads, LinkedIn.

Analysis:

Google Analytics, Looker Studio, and data analysis tools. Most Important Job Requirement We are not looking for someone who uses AI through copy-paste.

We are looking for someone who knows how to:

Research → Analyze → Write a correct Prompt → Compare results → Verify them → Improve them → Turn them into executable content or campaigns. Proposed Practical Test for the Candidate Before hiring, it is preferred to give the candidate a short test including:

A quick study of a competitor in the ERP market. Identifying 3 problems faced by a specific sector such as factories. Writing 3 different advertising angles using AI. Preparing one marketing post. Writing a prompt for the ad design. Presenting a proposed visual concept for the design. Explaining the tools used and how the information was verified. KPIs Content quality. Quality of potential customers. Number of executable ideas and campaigns. Speed and quality of preparing marketing studies. Quality of using AI tools. Improving campaign performance. Lowering the cost of leads. Adherence to content and campaign plans. Ability to convert ERP features into clear business messages. Level of independence in executing marketing tasks. Ideal Candidate The right person for this job combines:

Marketing + ERP + AI + Content + Design Thinking + Market Research + Data Analysis

And uses AI as a tool to accelerate work and raise quality, not as a substitute for thinking and marketing experience.