About the Role

Saudia Dairy and Foodstuff Company SADAFCO is seeking a Sales Supervisor to join our team in Dammam. This full-time position is critical for managing sales operations and ensuring effective distribution across assigned routes.

Role Purpose

The Sales Supervisor will lead a team of Salesmen and oversee all Sales & Distribution activities within their designated areas. The primary objective is to ensure that sales and secondary distribution efforts align with established company policies, contributing directly to the achievement of sales targets and other important key performance indicators (KPIs).

Core Responsibilities

• Assist in setting sales targets, guiding and motivating sales staff, and managing routes to achieve targets within agreed costs and operational parameters.
• Obtain and maintain market and competitor insights, sharing information with the Area Sales Manager (ASM) or Branch Manager (BM) for appropriate action.
• Ensure sales staff are thoroughly trained on the company's Replenishment program, guaranteeing product availability, freshness, and correct quantity at all times.
• Execute agreements with Modern Trade and Wholesale customers as instructed, maintaining strong business relations with customer representatives.
• Optimize daily journey planning for salesmen to maximize productivity and ensure customer familiarity within areas of responsibility.
• Monitor product shelf life at points of sale, ensuring proper display, no expired products, and adherence to rotation and wastage control policies.
• Initiate and organize sales to new clients in assigned routes, aligned with relevant departments and Sales & Distribution plans, to increase sales.
• Execute the approved company credit policy, managing credit and collections for all sales in the area to ensure timely payments.

Operational Oversight

• Ensure proper maintenance of company assets and initiate repairs or replacements as needed.
• Manage accurate and timely data entry, administration, and reporting for the area using the Mobile Sales Force Automation (MSFA) system.
• Lead daily MSFA endorsements with salesmen, reviewing performance and identifying follow-up actions.
• Maintain professional appearance standards for sales vehicles and staff uniforms to represent the company effectively and ensure customer recognition.

Team Leadership and Development

This role involves comprehensive people management, ensuring the team comprises the required number and quality of individuals. The Sales Supervisor will manage staff in line with SADAFCO's HR policies to achieve Sales & Distribution targets. A key aspect includes providing essential training for both new recruits and existing staff members.

Experience Requirements

Candidates should possess 2 to 5 years of relevant experience in sales supervision or a similar role within the distribution sector.