FMCG Sales Specialist (B2B)

Job Purpose

We are seeking an energetic and target-driven FMCG Sales Specialist (B2B) to build and drive FHS’s wholesale and distribution channel for building materials and household items. Unlike project-based sales, this role focuses on high-frequency, repeat-purchase sales by establishing and nurturing strong relationships with retail outlets, hardware stores, supermarkets, and wholesale distributors.

Key Responsibilities

Account Acquisition & Management: Identify, onboard, and manage retail and distribution accounts (hardware stores, supermarkets, wholesalers) for building materials and household products.

Pipeline & Sales Ownership: Own the FMCG sales lifecycle—from active prospecting and daily account visits to pricing negotiations within approved limits and closing deals.

Replenishment & Repeat Sales: Oversee repeat ordering cycles and manage stock replenishment strategies, ensuring a consistent and steady sales flow distinct from project cycles.

Pricing & Structure Alignment: Work alongside the Sales Operations Manager to apply FMCG-specific volume discounts, pricing rules, and reporting structures (kept distinct from showroom and project commission logic).

Fulfillment Coordination: Coordinate with procurement and manufacturing teams to manage order fulfillment following the Items List Workflow.

Account Performance Tracking: Monitor key metrics per client (order volume, repeat rates, payment term compliance) and present regular reports to the Sales Manager (B2B).

Market Intelligence: Track market dynamics, competitor pricing, and emerging trends within the building materials and household goods wholesale sector.

Authority & Operating Limits

Pricing Boundaries: Authorized to negotiate standard trade and volume pricing within pre-approved parameters; non-standard requests must be escalated to the Sales Manager (B2B).

Credit Approval: Credit terms for new accounts require coordination with Finance and approval from the Sales Manager (B2B).

 Key Performance Indicators (KPIs)

FMCG channel revenue and gross profit (GP) against targets.

Total number of active distribution and retail accounts.

Repeat order rate across active accounts.

On-time payment collection rate.

Qualifications & Requirements

Experience: Background in FMCG, distribution, or wholesale sales—ideally in building materials, household goods, or related fast-moving trade categories.

Skillset: Proven account management and negotiation capabilities built for high-volume, repeat-purchase cycles.

Regional Network: An existing network of retailers, hardware stores, and building material distributors within KSA is a strong advantage.