Develop and execute marketing strategies and campaigns that increase brand awareness, drive revenue, and support the commercial objectives of the AlUla properties. Manage digital marketing, social media, website content, email marketing, and promotional activities while ensuring brand consistency across all channels. Collaborate with Operations, Sales, Revenue, and external partners to plan campaigns, events, partnerships, and destination activations that enhance guest engagement. Coordinate content creation, including photography, videography, and creative assets, working closely with agencies, designers, content creators, and media partners. Monitor campaign performance, market trends, competitor activity, and marketing budgets, providing insights and recommendations to optimize results. Oversee the planning and execution of seasonal campaigns, promotional offers, and new product or service launches across the assigned properties. Prepare regular marketing reports, track key performance indicators (KPIs), and present campaign results and recommendations to management. Ensure all marketing initiatives align with brand standards and support the positioning, visibility, and growth of the AlUla property portfolio.
Desired Candidate Profile
At least 2 years in similar position in hospitality Solid knowledge of social media marketing , and analytics tools to measure performance Solid knowledge of SEO , SEM , Google Ads , and content creation . Solid knowledge of Meta ads tools and analytics Ability to compile comprehensive reports by the end of each month Sound understanding of marketing practices and systems Saudi National.