Job description

Head of Content

Location: Riyadh, Saudi Arabia

Company Overview: A leading real‑estate development firm listed on Tadawul, dedicated to delivering master‑planned lifestyle communities across the Kingdom of Saudi Arabia in alignment with Vision 2030. Through its international arm, the group also creates luxury residential, commercial, and mixed‑use projects worldwide, emphasizing innovative design, sustainability, and superior craftsmanship.

Job Responsibilities

• Develop and execute a comprehensive content strategy that supports the brand positioning in both Saudi and global markets.
• Lead a cross‑functional content team (writers, designers, videographers, and agencies) to produce high‑quality digital, print, and multimedia assets.
• Oversee the creation of compelling storytelling for residential, commercial, and mixed‑use projects, ensuring consistency across all channels (website, social media, newsletters, brochures, Investor Relations materials, etc.).
• Collaborate closely with Marketing, Sales, Project Development, and Investor Relations to align content with business objectives and campaign calendars.
• Set editorial standards, brand voice guidelines, and quality control processes; conduct regular audits to maintain brand integrity.
• Manage the content production budget, negotiate contracts with external agencies, and track ROI on content initiatives.
• Leverage data analytics and SEO insights to optimize content performance, increase audience engagement, and drive qualified leads.
• Champion innovative content formats (AR/VR experiences, virtual tours, interactive infographics) to showcase luxury developments.
• Ensure all content complies with local regulations, corporate governance, and sustainability messaging.
• Mentor and develop junior content staff, fostering a culture of creativity, continuous learning, and collaboration

Skills

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Architecture, Real Estate, or a related field. A master’s degree is preferred.
• Exceptional written and verbal communication skills in English; fluency in Arabic is highly advantageous.
• Proven ability to craft compelling narratives for high‑end real‑estate projects.
• Strong leadership and team‑management capabilities with a track record of building high‑performing creative teams.
• Deep understanding of digital content trends, SEO, and analytics tools (Google Analytics, Adobe Analytics, etc.).
• Excellent project‑management skills with the ability to handle multiple initiatives under tight deadlines.

Desired Experience

• Minimum 8–10 years of progressive experience in content creation, content strategy, or brand communications, preferably within real‑estate, luxury goods, or hospitality sectors.
• Demonstrated experience leading content teams and managing external agency relationships.
• Portfolio showcasing successful multi‑channel campaigns, multimedia storytelling, and measurable business impact.
• Familiarity with the Saudi Arabian market and Vision 2030 initiatives is a strong plus.
• Experience with international luxury branding (e.g., Europe, North America, Asia) and an understanding of global consumer expectations.