CRM Specialist | Reef Holding
We’re Hiring: CRM Specialist Location: Riyadh, Saudi Arabia Job Type: Full-Time
About the Role:Reef Holding is seeking a highly analytical and customer-focused CRM Specialist to manage and optimize marketing campaigns across CRM platforms. This role plays a key part in enhancing customer experience, driving loyalty, and supporting revenue growth through personalized multi-channel campaigns.
Key Responsibilities:Execute personalized marketing campaigns using the CRM system. Prepare and implement automated messages (Automations) based on user behavior. Manage and send app notifications in line with campaign objectives. Design and schedule marketing Whats App messages. Prepare email campaigns based on targeted segments. Coordinate SMS campaigns and analyze their performance. Execute targeted campaigns to encourage repeat purchases and special offers. Use purchase data to personalize offers and increase Average Order Value (AOV). Analyze customer data and behavior to identify cross-selling and upselling opportunities. Conduct A/B testing to improve engagement, open, click, and purchase rates. Prepare comprehensive performance reports for CRM campaigns and sales results and submit them to management. Work with content, sales, and technical teams to ensure message consistency and achieve revenue goals. Propose strategies to enhance customer experience and maximize commercial value per interaction. Propose strategies to enhance customer experience and maximize commercial value per interaction.
Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field. Training in computer skills, administrative skills, and effective communication. Strong data analysis skills. High ability in planning, execution, and performance follow-up. Excellent communication skills. Proficiency in email, SMS, and social media marketing tools. Solid understanding of cross-selling and upselling strategies. Good knowledge of CRM systems and analytics tools. Fluency in Arabic (excellent) and English (good).
Why Join Us? At Reef Holding, we are committed to building exceptional customer experiences that drive loyalty and sustainable business growth in the retail and fragrance sectors. Join a dynamic team that values innovation, collaboration, and customer success.