Job description
OVERVIEW OF THE ROLE
The Campaign Planning Manager owns the end-to-end design, execution, and commercial performance of tactical sales and marketing campaigns across Al-Futtaim Automotive's brand portfolio in the Kingdom. Sitting at the intersection of Product, Pricing, Sales Operations, and Marketing, the role converts market intelligence and stock realities into campaigns that protect margin, accelerate stock turn, and strengthen competitive positioning in a highly contested KSA automotive market.
This is a commercially accountable role with direct visibility to Brand General Managers and Senior Leadership. Success is measured in volume delivery, profitability, ROI per campaign, and the quality of decision-making support provided to the business.
WHAT YOU WILL DO
Campaign Strategy & Execution
- Build and deliver the quarterly tactical campaign calendar aligned to volume, profit, market share, and stock-aging objectives.
- Design both proactive (lifecycle, seasonal, model-launch) and reactive (competitor-led, demand-shift) campaigns.
- Translate stock position, model mix, and aging inventory into campaign mechanics that protect gross margin.
- Partner with Brand General Managers to secure alignment on offer structure, target segments, and execution timelines.
- Govern campaign briefs from concept to retail activation across showroom, digital, and CRM channels.
Commercial & Market Analysis
- Monitor competitor pricing, offers, finance promotions, and trade-in programs across the KSA market on a rolling basis.
- Build data-driven campaign business cases with clear assumptions on volume uplift, margin impact, and breakeven.
- Identify white-space opportunities in segments, customer profiles, and channels to drive incremental demand.
- Translate market intelligence into early-warning signals for Sales and Pricing leadership.
Performance & Optimization