Job Description

Roles & Responsibilities

Primary responsibilities:

• Build the annual digital marketing strategy and budget across direct and indirect channels.
• Align digital plans with Sales, Revenue Management, PR, Food and Beverage, and corporate marketing stakeholders.
• Develop quarterly and annual e-commerce plans for brand.com, loyalty, app, OTA, and other third-party channels.
• Plan and manage SEO/SEA, paid media, social media, display, metasearch, influencer, and CRM or email campaigns.
• Track web direct and indirect performance, campaign KPIs, ROI, conversion trends, and channel results.
• Oversee digital content production and keep social and brand content aligned with target markets and brand standards.
• Lead CRM and email activity for rooms, Food and Beverage, and other outlets using approved tools and corporate guidelines.
• Support pricing integrity and rate parity with the Revenue Director or Manager across online distribution channels.
• Improve visibility and usage of ALL - Accor Live Limitless and the Accor App through coordinated digital activity.
• Keep OTA listings accurate, competitive, and conversion-focused.
• Manage online reputation across review sites and social platforms.
• Benchmark competitors, track market trends, and recommend new growth ideas, vendor support, or emerging technologies.

Desired Candidate Profile

Usually 4 to 5+ years in digital marketing or e-commerce, ideally in hospitality or retail.

Degree in marketing, digital marketing, communications, hospitality, or a related field.

Strong command of digital strategy, analytics, paid media, content, social platforms, and CRM.

Comfortable turning performance data into actions and clear management reporting.

Clear English communication; additional language capability is a plus.

Proactive, collaborative, innovative, and delivery-focused.