Job description

Lead the development and execution of Gathern’s brand strategy to ensure a consistent, differentiated, and compelling brand presence across all touchpoints, while strengthening market positioning, customer perception, and long-term brand equity.
Key Responsibilities : Own and execute Brand Strategy and rollout of integrated brand campaigns.
Own media planning alignment with agencies across digital, offline, and performance channels.
Manage influencer strategy, including selection, partnerships, and performance tracking.
Oversee brand research, including tracking studies, consumer insights, and competitive analysis.
Monitor brand health metrics such as awareness, TOM, consideration, and usage.
Work closely with the Creative Manager to ensure campaign ideas are executed effectively.
Manage agency relationships across media, sponsorship, influencer, and research partners.
Qualifications : Education: Bachelor’s degree in Marketing, Business, Communications, or related field Experience: 5–8+ years in brand management, marketing, or related roles

Preferred candidate

Years of experience

No experience required

Degree

Bachelor's degree / higher diploma