You will report into the Branch Manager-KSA .As Account Lead – Consumer Tyres, you will be responsible for driving and growing  consumer tyre business across the Kingdom of Saudi Arabia,Bahrain Yemen and Algeria. Based in Jeddah/Riyadh SA, you will lead distributor and key customer relationships, define channel strategies, and deliver sustainable sales growth.

With a strong commercial and consultative approach, you will identify and develop market opportunities, strengthen channel execution, and leverage market intelligence to achieve mid- to long-term business objectives.

Responsibilities:

Market Development – Consumer Tyres

• Develop and execute Bridgestone’s consumer tyre market strategy across all key regions in KSA (Central, Western, Eastern, Southern).


• Work closely with distributors and key retail partners to assess market performance, pricing structures, consumer trends, and channel effectiveness.


• Monitor and respond to KSA-specific market factors, including vehicle parc trends (SUVs and passenger cars), seasonality, road conditions, and SASO regulatory requirements.


• Convert market insights, sell-out data, and consumer behavior into actionable strategies that support business planning and key account growth.

New Business Development & Channel Management

• Identify and develop new consumer tyre business opportunities that deliver sustainable profitability for Bridgestone and its partners.


• Expand presence across retailers, franchise workshops, and regional distribution channels.


• Ensure optimal product mix, size coverage, pricing positioning, and in-market execution across key accounts.


• Build and maintain strong relationships with distributors and major customers to drive brand loyalty and long-term growth.


• Track and communicate competitor activity, pricing movements, promotions, and new market entrants.

Research, Planning & Reporting

• Lead competitive and market intelligence activities covering consumer tyre portfolios, key sizes, pricing tiers, and promotions in KSA.


• Develop and execute annual, quarterly, and monthly sales plans aligned with market targets and regional priorities.


• Monitor market activities including new product launches, seasonal campaigns, and promotional programs.


• Conduct market and retailer reviews to identify emerging consumer demand and new tyre size opportunities, particularly in high-growth SUV segments.


• Share structured market feedback with regional and global teams to support product planning and portfolio optimization.

Qualifications & Experience Required

Education, Master, Other Certification

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline


• Master’s degree (MBA or equivalent) preferred


• Certifications in sales management, channel management, or automotive/tyre industry are an advantage

Experience (Years)

• 6–9 years of progressive experience in sales, account management, or business development


• Proven experience in the consumer tyre, automotive aftermarket, or FMCG sector


• Strong track record managing distributors, key accounts, and retail networks in KSA or GCC


• Experience leading market strategy, pricing, and channel development

Technical Skills

• In-depth knowledge of consumer tyre products, applications, and size management


• Strong understanding of Saudi consumer tyre market dynamics, competitor landscape, and pricing structures


• Experience with sales forecasting, budgeting, and performance tracking


• Advanced proficiency in MS Excel, PowerPoint, and CRM systems


• Ability to analyze sell-in, sell-out, and market data to drive strategic decisions

Language Skills

• Arabic – Fluent (spoken and written)


• English – Fluent / Business professional level

Soft / Behavioral Skills

• Strong strategic thinking and commercial acumen


• Excellent leadership, communication, and negotiation skills


• Ability to influence and manage senior stakeholders and distributor partners


• Results-oriented with a strong ownership mindset


• High level of initiative, problem-solving ability, and decision-making