Role Overview
The Group Marketing Manager will lead the strategic and hands-on marketing efforts across Group’s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts.
You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion.
The role requires a balance of strategic thinking and on-the-ground execution.
Key Responsibilities:
Brand Strategy & Development
• Develop and execute brand strategies and positioning for new and existing F&B concepts.
• Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.
• Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.
Marketing & Campaign Management
• Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.
• Drive sales growth through targeted, data-informed marketing initiatives.
• Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.
Social Media & Content
• Lead social media strategy, content direction, and audience engagement across platforms.
• Ensure content reflects brand tone, positioning, and customer insight.
• Monitor performance metrics and optimize content and campaigns accordingly.
Packaging & Brand Assets
• Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.
• Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.
New Concept Launch & Scaling
• Support the launch of new F&B concepts, including branding, packaging, and go-to market plans.
• Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.
• Adapt marketing strategies as brands expand across locations and markets.
Cross-Functional Collaboration
• Work closely with operations, supply chain, and leadership teams to align marketing with business realities.
• Manage multiple brands simultaneously until each is fully established and structured.