Preparing and implementing the social media strategy in line with the overall marketing plan.

Managing the company's official accounts on all platforms (Instagram, X, LinkedIn, Snapchat, TikTok, and others).

Preparing the monthly editorial plan and scheduling content.

Supervising content production (design – photography – video – copywriting).

Managing paid advertising campaigns and optimizing performance (Paid Campaigns).

Analyzing data and preparing regular performance reports (Reach – Engagement – Conversion – ROI).

Monitoring market and competitor trends and proposing development initiatives.

Managing comments and messages and interacting with the audience according to company policy.

Handling digital crises and developing rapid response plans.

Coordinating with sales and customer service departments to ensure integrated marketing messaging.

Ensuring adherence to visual identity and brand guidelines.

Managing the budget allocated for digital advertising and achieving the best return on investment.

Skills

Data analysis and decision-making skills.

High planning and organizational skills.

Creativity and innovation in content creation.

Time management and ability to work under pressure.

Communication and negotiation skills.

Strategic thinking.