We are seeking a dynamic Marketing Specialist to join our vibrant team in the catering and food service industry. In this role, you will play a pivotal part in shaping our brand's presence and driving customer engagement through innovative marketing strategies. You will have the opportunity to work in a fast-paced environment where creativity and collaboration are encouraged, allowing you to contribute to exciting campaigns that resonate with our target audience.

As a Marketing Specialist, you will be immersed in a culture that values professional development and career progression. We believe in investing in our employees through ongoing training and mentorship programs, enabling you to enhance your skills and advance within the organization. Your contributions will not only drive the success of our marketing initiatives but also position you for future leadership opportunities as you grow with us.

Join us in this exciting journey where your ideas can make a real impact. We are committed to fostering a supportive and inclusive workplace where every team member's voice is heard. If you are passionate about marketing and eager to take your career to the next level, we invite you to apply and become a part of our dedicated team.

Responsibilities:

1. Develop and implement comprehensive marketing strategies that align with the company’s goals, utilizing tools such as Google Analytics and social media platforms to monitor performance and optimize campaigns.
2. Create engaging content for various digital platforms, including websites, blogs, and social media, ensuring consistency in brand messaging and tone to enhance customer engagement.
3. Conduct market research to identify trends and customer preferences, using insights to inform product development and marketing strategies that meet the needs of our target audience.
4. Collaborate with cross-functional teams, including sales and product development, to ensure cohesive messaging and effective promotion of our catering services and offerings.
5. Manage and analyze marketing budgets, ensuring that all initiatives are cost-effective and deliver a strong return on investment while adhering to financial constraints.
6. Organize and participate in promotional events and trade shows, representing the company and engaging with potential customers to build brand awareness and generate leads.
7. Monitor and report on the effectiveness of marketing campaigns, providing actionable insights and recommendations to improve future initiatives and enhance overall performance.
8. Develop and maintain relationships with external vendors and partners, negotiating contracts and ensuring that all marketing materials meet quality standards and brand guidelines.
9. Stay updated with industry trends and competitive landscape, leveraging this knowledge to propose innovative marketing tactics that keep our brand at the forefront of the catering and food service market.

Skills

• Proficiency in digital marketing tools and platforms, including SEO, PPC, and social media management.
• Strong analytical skills to interpret data and make data-driven decisions for marketing strategies.
• Excellent written and verbal communication skills for creating compelling marketing content.
• Ability to work collaboratively in a team environment and engage with cross-functional departments.
• Creative thinking and problem-solving skills to develop innovative marketing campaigns.
• Experience with market research techniques to identify trends and customer needs.
• Strong project management skills to oversee multiple marketing initiatives simultaneously.