We are seeking a dynamic and creative Social Media Specialist to join our medical clinic in Riyadh, Saudi Arabia. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our online presence, engage with our audience, and promote our services. This role requires a deep understanding of social media platforms, trends, and analytics. The Social Media Specialist will work closely with our marketing team to create compelling content that resonates with our target audience and drives patient engagement.

Responsibilities:

1. Develop and execute social media marketing strategies to increase brand awareness and patient engagement.
2. Create, curate, and manage published content across various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
3. Monitor social media channels for patient inquiries and comments, responding promptly and professionally to enhance patient relationships.
4. Analyze social media metrics and performance data to measure the effectiveness of campaigns and adjust strategies accordingly.
5. Collaborate with the marketing team to align social media efforts with overall marketing goals and initiatives.
6. Stay updated on the latest trends in social media and healthcare marketing to implement innovative strategies.
7. Develop and manage social media advertising campaigns to promote specific services and events.
8. Organize and participate in community outreach programs to enhance the clinic's visibility and reputation.
9. Prepare regular reports on social media performance and present findings to the management team.

Preferred Candidate:

1. Proven experience as a Social Media Specialist or similar role, preferably in the healthcare industry.
2. Strong understanding of social media platforms, tools, and analytics.
3. Excellent written and verbal communication skills, with a knack for creating engaging content.
4. Ability to work independently and collaboratively within a team environment.
5. Creative mindset with a passion for storytelling and visual content creation.
6. Strong organizational skills and attention to detail.
7. Experience with social media advertising and budget management.
8. Knowledge of SEO and web traffic metrics.
9. Ability to adapt to changing trends and technologies in social media.

Skills

• Content Creation: The ability to produce high-quality, engaging content tailored to the target audience, including graphics, videos, and written posts.
• Social Media Management: Proficiency in managing multiple social media accounts and scheduling posts to maximize reach and engagement.
• Analytics and Reporting: Strong analytical skills to interpret social media metrics and derive actionable insights to improve performance.
• Communication Skills: Exceptional verbal and written communication skills essential for crafting messages that resonate with the audience.
• Creativity: A creative approach to problem-solving and content creation, ensuring the clinic stands out in a competitive marketplace.