We are seeking a dynamic and experienced Social Media Specialist Supervisor to join our team at a leading automotive dealership and distributor in Jeddah, Saudi Arabia. This role is pivotal in shaping our online presence and enhancing brand awareness through effective social media strategies. The ideal candidate will have a strong background in social media management, content creation, and analytics, coupled with a passion for the automotive industry. You will lead a team of social media specialists, ensuring that our messaging aligns with our brand values and business objectives. Your expertise will help us engage our audience, drive customer loyalty, and increase our market share.

Responsibilities:

1. Develop and implement comprehensive social media strategies that align with the overall marketing goals of the dealership.
2. Oversee daily operations of the social media team, providing guidance and support to ensure high-quality content creation and engagement.
3. Analyze social media metrics and performance data to assess the effectiveness of campaigns and adjust strategies accordingly.
4. Collaborate with the marketing team to create promotional content, including graphics, videos, and written posts that resonate with our target audience.
5. Manage social media advertising campaigns, ensuring optimal budget allocation and performance tracking to achieve desired outcomes.
6. Stay updated on industry trends and emerging social media technologies to keep our strategies innovative and effective.
7. Engage with followers, respond to inquiries, and foster a community around our brand through active communication.
8. Conduct competitor analysis to identify opportunities for differentiation and improvement in our social media approach.
9. Train and mentor junior social media specialists, fostering a culture of continuous learning and development.

Preferred Candidate:

1. Proven experience in social media management, particularly within the automotive or retail sectors.
2. Strong leadership skills with the ability to motivate and inspire a team to achieve high performance.
3. Exceptional written and verbal communication skills, with a keen eye for detail and creativity.
4. Analytical mindset, capable of interpreting data and making data-driven decisions.
5. Familiarity with social media tools and platforms, including Facebook, Instagram, Twitter, and LinkedIn.
6. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
7. A passion for the automotive industry and a deep understanding of market dynamics.
8. Experience in developing and executing social media advertising campaigns.
9. Knowledge of SEO principles and how they integrate with social media strategies.

Skills

• Social Media Management: Expertise in managing various social media platforms, creating engaging content, and fostering community interactions to strengthen brand loyalty.
• Content Creation: Ability to develop compelling visual and written content that aligns with brand messaging and resonates with target audiences.
• Analytical Skills: Proficiency in using analytics tools to track performance metrics, analyze campaign effectiveness, and derive actionable insights for continuous improvement.
• Leadership: Strong leadership qualities to guide and motivate a team, ensuring alignment with organizational goals and fostering a collaborative work environment.
• Advertising Acumen: Experience in managing social media advertising campaigns, including budget management, audience targeting, and performance optimization.