Overview

The Sales Executive will be responsible for driving the sale of water dispensers, associated products (e.g., filters), and maintenance contracts to new and existing clients. The role requires a proactive, results-oriented individual with a strong focus on new business acquisition and building long-term customer relationships within the assigned territory.

Key Responsibilities

Sales and Business Development

• Achieve Sales Targets: Consistently meet or exceed monthly, quarterly, and annual sales targets for water dispenser units, water volume, and service contracts.

• New Business Acquisition: Identify, prospect, and secure new business opportunities, primarily targeting offices, corporate clients, retail establishments, and/or residential customers (depending on the market focus).

• Cold Calling & Networking: Utilize cold calling, email campaigns, networking, and referrals to generate a robust pipeline of prospective leads.

• Product Presentation: Conduct professional product demonstrations and presentations tailored to the client's specific needs and budget.

• Needs Assessment: Accurately assess client requirements (e.g., volume, type of dispenser, installation complexity) and propose the most suitable product and service solutions.

• Negotiation & Closing: Negotiate pricing, contracts, and service agreements to successfully close sales deals while maintaining company profitability standards.

Client Relationship Management

• Account Servicing: Build and maintain strong, long-lasting relationships with clients to ensure high customer satisfaction and secure repeat business and referrals.

• Upselling/Cross-selling: Identify opportunities to upsell clients on premium dispenser models, larger water volume subscriptions, or additional related products/services.(even other HWB products)

• Issue Resolution: Act as a point of contact for clients, coordinating with the logistics and customer service teams to resolve any delivery, maintenance, or billing issues promptly.

Reporting and Administration

• CRM Management: Maintain accurate and up-to-date records of all sales activities, client interactions, and sales pipeline status using the company's CRM system.

• Reporting: Prepare and submit regular sales reports, forecasts, and business reviews to the Water Solutions Director/Manager

• Market Intelligence: Stay informed about industry trends, competitive activities, and market pricing to maintain a competitive edge.

Skills

Qualifications and Skills Required

• Proven work experience as a Sales Executive, Sales Representative, or in a similar relevant role, preferably 3+ years.

• Demonstrated ability to meet and exceed sales targets.

• Excellent negotiation, persuasion, and closing skills.

• Strong verbal and written communication skills.

• High level of self-motivation, energy, and drive to achieve results.

• Proficiency in Microsoft Office Suite and experience with CRM software

• Valid driver's license and willingness to travel frequently within the assigned territory.

Desirable

• Prior experience in the FMCG, beverage, or water purification/dispenser industry.

• Bachelor’s degree in business administration, Marketing, or a related field.