Responsibilities:

Strategic Planning & Execution:

• Develop and implement comprehensive sales strategies and tactical plans tailored to the Saudi food manufacturing, HORECA (Hotel, Restaurant, Café), and retail sectors.
• Identify and prioritize key market segments, product opportunities, and target accounts (e.g., bakeries, dairy processors, beverage manufacturers).
• Set, track, and achieve annual and quarterly sales targets, revenue goals, and profit objectives.

Business Development & Key Account Management:

• Actively drive new business acquisition by identifying and pursuing high-potential customers for specialty food ingredients (e.g., flavors, stabilizers, emulsifiers, sweeteners, functional ingredients).
• Manage and nurture relationships with strategic key accounts and major food manufacturers, acting as the primary point of contact for high-level negotiations.
• Work closely with technical and R&D teams to provide customized ingredient solutions based on client needs and local taste preferences.

Team Leadership & Development:

• Lead, mentor, and motivate a high-performing sales team across different regions of Saudi Arabia (e.g., Riyadh, Jeddah, Dammam).
• Conduct regular coaching, performance reviews, and training sessions to enhance the team's product knowledge and selling skills.
• Manage the sales budget, allocate resources effectively, and ensure optimal territory management.

Market Intelligence & Compliance:

• Continuously monitor market trends, competitor activities, pricing strategies, and local consumer demands in the Saudi food sector.
• Ensure all sales activities and ingredient distribution comply with SFDA (Saudi Food and Drug Authority) regulations and company policies.
• Prepare accurate sales forecasts, reports, and performance analyses for senior management.

Financial & Contract Management:

• Manage the sales pipeline from lead generation to contract negotiation and closure.
• Ensure competitive and profitable pricing strategies are maintained while securing long-term contracts.
• Coordinate with the supply chain and logistics teams to ensure timely ingredient delivery and high customer satisfaction

Skills

Qualifications:

• Bachelor’s degree in Food Science, Business Administration, Chemistry, or a related field. A Master's degree is a plus.
• Minimum of 5 years of progressive sales experience, with at least 3 years in a management / leadership role preferably in the food ingredients industry.
• Mandatory proven sales experience within Saudi Arabia, with a strong understanding of the local food manufacturing market and business culture.
• In-depth technical knowledge of specialty food ingredients (e.g., functional ingredients, flavor profiles, and application science).
• Exceptional leadership, negotiation, and strategic thinking skills.
• Proven ability to manage a P&L budget and drive significant revenue growth.
• Excellent written and verbal communication skills in English and Arabic are highly preferred.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and MS Office Suite.
• Valid Saudi driving license and willingness to travel extensively within the Kingdom.