The Marketing Manager position at a leading General Engineering Consultancy in Riyadh, Saudi Arabia, is a crucial role that combines strategic thinking with hands-on execution. This individual will be responsible for crafting and implementing marketing strategies that elevate the company's brand and drive business growth. The ideal candidate will possess a strong understanding of the engineering sector, enabling them to create targeted marketing campaigns that resonate with clients and stakeholders. As a key member of the management team, the Marketing Manager will also oversee a team of marketing professionals, ensuring that all initiatives align with the company's objectives and enhance its market presence.
Responsibilities:
- Develop and execute innovative marketing strategies tailored to the engineering consultancy industry.
- Conduct thorough market research to identify new opportunities and trends that can benefit the company.
- Create and manage engaging content across various platforms, including social media, websites, and print materials.
- Oversee the marketing budget, ensuring effective allocation and utilization of resources.
- Collaborate with internal teams to ensure marketing efforts align with overall business goals.
- Analyze the effectiveness of marketing campaigns and adapt strategies based on performance metrics.
- Build and maintain strong relationships with clients, industry partners, and stakeholders.
- Plan and execute participation in industry events, conferences, and exhibitions to enhance visibility.
- Monitor competitor activities and market dynamics to inform strategic marketing decisions.
- Lead and mentor the marketing team to foster professional development and achieve departmental objectives.
Preferred Candidate:
- Proven experience in marketing management, ideally within engineering or consultancy sectors.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent communication and interpersonal skills for effective client and team engagement.
- Creative mindset with a passion for developing unique marketing solutions.
- Ability to work autonomously and collaboratively in a dynamic environment.
- Strong project management skills with a keen attention to detail.
- Proficiency in digital marketing tools and platforms, including SEO and content management systems.
- Fluency in both English and Arabic is essential.
- Experience in budget management and resource allocation is highly desirable.
- Adaptability to changing market conditions and client expectations.
Skills
1. Language: Proficient in both English and Arabic.
2. Experience: 4–6 years in Marketing or Communications (event management experience is a plus).
3. Background:
a. Client-side: Marketing Manager, Brand Manager, Senior Marketing Specialist, or Senior Assistant Brand Manager.
b. Agency-side: Account Manager or Senior Account Manager.