Job Summary:

The Area Sales Manager is responsible for overseeing and driving sales performance within a designated geographic area for Blooming stores. The role involves managing store teams, ensuring optimal customer experience, meeting sales targets, and ensuring the smooth operation of multiple retail locations. The Area Sales Manager plays a key role in implementing sales strategies, coordinating marketing efforts, and maximizing profitability.

Key Responsibilities:

Sales Performance & Targets:

• Set and achieve sales targets for each store in the area.
• Analyze sales data to identify trends and implement corrective actions where necessary.
• Provide regular reports to the Regional Sales Manager on area sales performance.

Team Leadership:

• Lead and mentor Store Managers and their teams to ensure optimal store performance.
• Conduct performance reviews and provide coaching for improvement and development.
• Ensure that all team members are motivated and working towards company goals.

Customer Experience:

• Ensure that customer service standards are consistently met across all stores.
• Address customer complaints or concerns in a timely and professional manner.
• Implement initiatives to improve customer satisfaction and loyalty.

Operational Excellence:

• Oversee store operations to ensure efficient day-to-day functioning.
• Conduct regular store visits to ensure compliance with company policies and procedures.
• Monitor inventory levels, merchandising standards, and stock replenishment.

Financial Management:

• Monitor and control operational expenses to meet budget targets.
• Analyze and manage profit and loss (P&L) statements for stores in the area.

Store Development:

• Support the opening of new stores and ensure that they are fully operational.
• Ensure that promotional events and marketing activities are effectively implemented.

Compliance & Audits:

• Ensure that all stores comply with health, safety, and legal regulations.
• Conduct audits to verify store performance and adherence to company policies.

Communication & Reporting:

• Serve as the communication link between stores and the head office.
• Share best practices and solutions to challenges across the area.

Skills

Qualifications:

• Bachelor’s degree in Business, Sales, or related field (preferred).
• 5+ years of retail experience, with at least 2 years in a supervisory or managerial role.
• Strong leadership, communication, and analytical skills.
• Ability to manage multiple stores and meet tight deadlines.
• Experience in P&L management and operational efficiency.

Skills:

• Excellent problem-solving abilities.
• Strong organizational skills with the ability to multitask.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Knowledge of retail management systems and inventory management tools.