- Sales Strategy & Planning
- Develop and execute the sales strategy for XCMG Truck & Tractor products within the assigned region or territory.
- Identify new business opportunities by analysing market trends, competitor activities, and customer needs.
- Set and achieve sales targets and manage sales forecasts and reporting to upper management.
- Client Relationship Management
- Establish and maintain strong relationships with key customers, contractors, logistic team and government agencies.
- Conduct regular meetings and site visits to assess client needs, provide product demonstrations, and ensure customer satisfaction.
- Collaborate with the after-sales team to provide ongoing support and resolve any issues related to products performance.
- Product Knowledge & Expertise
- Maintain an in-depth understanding of XCMG Truck & Tractor products, including features, advantages, and applications.
- Provide technical advice and recommendations to clients on equipment selection, usage, and maintenance.
- Stay updated with industry advancements, new product launches, and technological improvements.
- Familiar with the relevant regulations and standards of the truck industry.
- Sales Operations
- Manage the entire sales process from lead generation to closing deals, including contract negotiation, pricing, and payment terms.
- Prepare and present detailed proposals and quotations tailored to the customer’s specific project requirements.
- Monitor and report on sales performance, ensuring that sales goals and KPIs are consistently met.
- Team Leadership & Collaboration
- Lead and mentor a team of sales executives or representatives, ensuring that they are equipped with the necessary product knowledge and sales skills.
- Collaborate with the marketing department to design promotional campaigns and events for XCMG Truck & Tractor products.
- Work closely with the supply chain and logistics teams to ensure timely delivery and availability of machinery.
- Market Research & Competitor Analysis
- Continuously monitor the truck market, including customer needs, industry regulations, and emerging technologies.
- Analyse competitor offerings, pricing strategies, and market positioning to adjust sales tactics accordingly.
- Reporting & Documentation
- Prepare monthly and quarterly sales reports detailing performance metrics, customer feedback, and market insights.
- Maintain accurate and up-to-date customer records in the CRM system
- Work closely with internal departments, including Marketing, Operations, Parts, Service, HR, Finance, Warehouse, and Logistics, to ensure seamless coordination.
- Undertake additional job roll-related tasks as necessary to support the company's mission and operations.
Carry out additional tasks as requested by management
Skills
- Achievement of quarterly and annual sales targets.
- Number of new clients and contracts secured.
- Customer satisfaction ratings and feedback.
- Sales pipeline management and conversion rates.
- Market share growth within the assigned territory.
- Knowledge of Arabic and English languages
- Excellent negotiation and communication skills.
- Proven ability to build and maintain strong client relationships.
- Analytical skills to understand market trends and sales data.
- Team leadership experience is an advantage.
- Bachelor’s degree or above in Business, Sales, Mechanical Engineering, or a related field.
- Minimum of 5+ years of experience in sales, preferably within the construction or logistics industry.
- Technical Knowledge: Strong understanding of truck (Tractor, dump truck, light truck, etc.) and their applications in market.