• Responsible for building management tools and business processes for manufacturers. Participate in the development and operation of platform systems to ensure the stable operation and efficient use of digital marketing platforms, such as establishing a digital marketing certification system for automotive dealerships.

Content Optimization and Promotion

• Assist in optimizing content operations on social media and digital platforms. Develop and execute content publishing plans to ensure content is engaging, relevant, and valuable, attracting the attention of target audiences and enhancing user engagement.

Marketing Campaign Planning and Execution

Campaign Planning

• Assist in formulating and designing marketing plans related to digital platforms. Create innovative marketing activity proposals tailored to different objectives and audiences, such as online promotional events, interactive games, and themed competitions, to increase brand awareness, product sales, or user loyalty.

Campaign Execution

• Oversee the implementation and execution of promotional activities, coordinating resources to ensure activities proceed as planned. Responsibilities include preparatory work such as material creation, prize procurement, and personnel arrangements before events; on-site management and issue resolution during events; and post-event evaluation and summarization.

User Behavior Analysis and Insights

Data Collection and Organization

• Assist in conducting both quantitative and qualitative analyses of user behavior. Collect and organize user data from social media and digital platforms, including demographic information, browsing behavior, purchasing habits, and interaction patterns.

Data Analysis and Reporting

• Utilize data analysis tools and methods to conduct in-depth analysis of user data. Identify user needs, preferences, and pain points, providing a basis for adjusting and optimizing marketing strategies. Prepare data analysis reports to present user behavior insights and recommendations to senior management.

Market Promotion and Brand Building

Online Promotion

• Implement online promotion strategies such as search engine optimization (SEO), search engine marketing (SEM), social media advertising, and email marketing to increase the exposure and visibility of websites, social media platforms, apps, and digital marketing products, driving traffic and user growth.

Brand Communication

• Convey brand values, concepts, and image on digital platforms. Enhance brand reputation and loyalty through content creation, storytelling, and word-of-mouth management, thereby strengthening the brand’s influence in the digital space.

Public Opinion Monitoring and Crisis Management

Public Opinion Monitoring

• Monitor metrics and content across social media and digital platforms. Quickly identify and track positive and negative information related to the brand, products, or industry to understand public attitudes and perceptions of the brand.

Crisis Response

• Develop and implement crisis management strategies in response to negative public opinion. Address user complaints and concerns promptly, control the progression of public sentiment, minimize negative impact, and safeguard the brand’s reputation and image.

Skills

• digital marking
• 
  
• google

• SOP
• 
  
• Data analysis
• 
  
• Design
• 
  
• Creative
• 
  
• Good communication

• must have automotive experience