1/Responsible for in-depth research on retail market trends and industry developments in the Middle East region, collecting and organizing market data and business data, conducting preliminary analysis, and providing professional data analysis and insights for the company's strategic decisions.

2/Research on the Fresh Food and Fast-moving Consumer Goods (FMCG) Industries:

Integrate industry information and data, clarify the current situation and competitive landscape of relevant product categories, identify potential market opportunities, and conduct continuous monitoring and research on the consumption-driven obstacles, demands, and usage scenarios of self-operated products.

3/Consumer Research:

Conduct targeted research on consumer groups in combination with business characteristics to help further understand the segmentation characteristics, advantageous groups, and opportunity groups of the corresponding market, and provide consumer insights for subsequent product development and marketing communication.

4/Track industry developments, conduct analysis on the competitive landscape of the industry and research on the industrial chain, including industry development trends, industry pain points, customer needs, business models, and competitor research.

Skills

Qualifications:

With more than 3 years of working experience in the consulting and market research industries, having experience in the consumer goods industry. Those with work experience in both brand companies and market research firms are preferred.

Proficient in the methodologies of strategic research and market research, including both quantitative and qualitative research methods, able to skillfully use data analysis-related software, good at writing research reports and presenting reports, and proficient in using office software such as PPT and Excel.

Possess excellent macro-analysis and insight abilities, have strong learning ability and innovative thinking, be highly logical, have strong structured thinking ability, be capable of independent thinking and having own insights, and be good at collecting, integrating, and refining information.

Have management experience in cross-team/cross-department research projects, and have strong resource integration ability and driving force.