- Plan and execute digital marketing campaigns, including social media, display, SEO/SEM & email advertising campaigns
- Design, build and maintain our social media presence across all digital channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Prepare and manage the digital marketing budget
- Lead, supervise and motivate members of the digital marketing team
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Track and measure SEO and Google Analytics metrics and provide reports
- Briefing, coordinating and guiding advertising and media partners on new and ongoing activities to achieve optimal results
- Research competitors and provide suggestions for improvement
Skills
• Education: Bachelor’s degree or higher in a relevant field
• 3 years+ experience in brand, marketing, and product-ideally within the Automotive industry;
• Language requirement: English & Arabic
• GCC working experience is preferred