Role Overview:

We are looking for an experienced and driven professional to lead business development and marketing efforts for a high-profile transportation project. The role focuses on crafting and executing social media marketing campaigns, building strategic partnerships, and driving customer growth and revenue.

Responsibilities:

Business Development:

• Identify and pursue new business opportunities to expand the customer base.
• Build and maintain strategic partnerships with government entities, corporate clients, and private organizations to enhance visibility and usage of the service.
• Develop tailored offers for specific market segments, including educational institutions and corporate clients.

Marketing Strategy:

• Develop and implement annual marketing plans to increase brand awareness and revenue.
• Conduct market research to understand customer behavior, preferences, and emerging trends.
• Collaborate with stakeholders to position the service as a leading travel option in the region.

Social Media Campaigns:

• Plan, manage, and optimize creative social media marketing campaigns to engage and attract target audiences.
• Monitor social media metrics and trends to ensure campaigns align with brand strategies and deliver desired outcomes.
• Manage content creation, posting schedules, and engagement across platforms like Instagram, Twitter, Facebook, and LinkedIn.

Team Leadership:

• Oversee a team of marketing and business development professionals, ensuring alignment with project goals.
• Provide guidance, training, and support to enhance team performance.
• Monitor and analyze team KPIs, implementing improvements where necessary.

Performance Analysis:

• Measure the effectiveness of marketing initiatives and campaigns using data-driven insights.
• Adjust strategies based on performance metrics to maximize ROI.

Skills

• Education: Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
• Experience: 5+ years in marketing, business development, or social media campaign management. Previous experience in transportation or service industries is a plus.
• Proven expertise in creating and managing social media campaigns.
• Strong interpersonal and communication skills in both Arabic and English.
• Solid leadership abilities with experience managing and motivating teams.
• Strong proficiency in marketing tools and analytics platforms.