The Digital Marketing Supervisor plays a pivotal role in enhancing the online presence and brand awareness of our retail and wholesale operations. This position requires a strategic thinker who can develop and implement effective digital marketing strategies to drive customer engagement and sales growth. The ideal candidate will be responsible for overseeing various digital marketing campaigns, analyzing performance metrics, and leading a team of marketing professionals to achieve our business objectives.

Responsibilities:

1. Develop and execute comprehensive digital marketing strategies that align with business goals.
2. Manage and optimize online advertising campaigns across various platforms, including Google Ads and social media.
3. Analyze performance metrics and generate reports to assess the effectiveness of digital marketing initiatives.
4. Lead and mentor a team of digital marketing specialists, providing guidance and support to enhance their skills.
5. Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital channels.
6. Stay updated on industry trends and emerging technologies to keep the company at the forefront of digital marketing.
7. Manage the content calendar and oversee the creation of engaging content for various digital platforms.
8. Monitor and respond to customer feedback and inquiries on social media and other online channels.
9. Conduct market research to identify new opportunities for growth and customer engagement.
10. Ensure compliance with digital marketing regulations and best practices.

Preferred Candidate:

1. Strong leadership and team management skills.
2. Proven experience in digital marketing, particularly in the retail sector.
3. Excellent analytical skills with the ability to interpret data and make informed decisions.
4. Creative mindset with a passion for innovative marketing solutions.
5. Strong communication and interpersonal skills.
6. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
7. Detail-oriented with a focus on delivering high-quality results.
8. Proficient in digital marketing tools and platforms.
9. Strong understanding of SEO, SEM, and social media marketing.
10. Ability to adapt to changing market conditions and customer preferences.

Skills

• Proficiency in Google Analytics and other analytics tools.
• Experience with SEO and SEM strategies.
• Strong knowledge of social media platforms and advertising.
• Excellent written and verbal communication skills.
• Ability to create and manage content across various digital channels.
• Familiarity with email marketing tools and strategies.
• Understanding of customer relationship management (CRM) systems.
• Strong project management skills.