The Sponsorship Sales Manager plays a pivotal role in driving revenue through the acquisition and management of sponsorship opportunities. This position is ideal for a dynamic sales professional with a strong background in marketing and sponsorship sales. The successful candidate will be responsible for identifying potential sponsors, developing tailored proposals, and fostering long-term relationships that contribute to the company's growth. The role requires a strategic thinker who can navigate the complex landscape of sponsorship deals while ensuring client satisfaction and maximizing profitability.
Responsibilities:
- Identify and target potential sponsors aligned with company goals.
- Develop and present compelling sponsorship proposals to prospective clients.
- Negotiate sponsorship agreements to maximize revenue and client satisfaction.
- Manage relationships with existing sponsors to ensure ongoing engagement and renewal of contracts.
- Collaborate with marketing and event teams to create value-added sponsorship packages.
- Analyze market trends and competitor activities to inform sales strategies.
- Prepare and present regular sales reports to senior management.
- Attend industry events and networking functions to build connections and promote sponsorship opportunities.
- Train and mentor junior sales staff on best practices in sponsorship sales.
- Continuously seek feedback from sponsors to improve service delivery and sponsorship offerings.
Preferred Candidate:
- Proven track record in sponsorship sales or related fields.
- Excellent communication and negotiation skills.
- Strong analytical and strategic thinking abilities.
- Ability to work independently and as part of a team.
- Proficiency in CRM software and sales tracking tools.
- Experience in developing and executing sales strategies.
- Strong networking skills and industry connections.
- Ability to thrive in a fast-paced, target-driven environment.
- Creative problem-solving skills to address client needs.
- Willingness to travel for client meetings and events.
Skills
- Strong sales and negotiation skills.
- Excellent verbal and written communication abilities.
- Proficiency in Microsoft Office Suite and CRM systems.
- Ability to analyze market data and trends.
- Experience in developing marketing materials and presentations.
- Strong organizational and time management skills.
- Knowledge of sponsorship and marketing principles.
- Ability to build and maintain client relationships.