The Head of Sponsorship and Marcom is a pivotal role within our marketing department, responsible for driving our sponsorship strategy and overseeing all marketing communications initiatives. This position requires a seasoned professional with extensive experience in sponsorship management and marketing communications. The ideal candidate will lead a team to develop innovative sponsorship programs that align with our brand objectives and enhance our market presence. This role demands a strategic thinker who can analyze market trends and consumer behavior to create impactful marketing campaigns.
Responsibilities:
- Develop and implement comprehensive sponsorship strategies that align with the company’s overall marketing goals.
- Oversee the planning and execution of marketing communications initiatives, ensuring brand consistency across all channels.
- Manage relationships with sponsors, partners, and stakeholders to maximize collaboration and sponsorship opportunities.
- Analyze market trends and consumer insights to inform sponsorship decisions and marketing strategies.
- Lead a team of marketing professionals, providing guidance and support to achieve departmental objectives.
- Monitor and evaluate the effectiveness of sponsorship programs and marketing campaigns, making adjustments as necessary.
- Prepare and manage the budget for sponsorship and marketing communications activities.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with sales and product strategies.
- Represent the company at industry events and conferences to promote sponsorship opportunities.
- Stay updated on industry trends and best practices in sponsorship and marketing communications.
Preferred Candidate:
- Proven experience in sponsorship management and marketing communications.
- Strong leadership skills with the ability to inspire and motivate a team.
- Excellent communication and interpersonal skills.
- Strategic thinker with a results-oriented mindset.
- Ability to analyze data and market trends to drive decision-making.
- Experience in budget management and financial analysis.
- Creative problem-solving skills and innovative thinking.
- Strong networking abilities and relationship-building skills.
- Experience in the marketing industry, preferably within the private sector.
- Fluency in both English and Arabic is a plus.
Skills
- Strong understanding of sponsorship strategies and marketing communications.
- Proficiency in digital marketing tools and analytics.
- Excellent project management skills.
- Ability to work collaboratively in a team environment.
- Strong negotiation and persuasion skills.
- Creative thinking and innovative approach to marketing.
- Exceptional written and verbal communication skills.
- Knowledge of current marketing trends and consumer behavior.