OVERVIEW

Position

CRM Campaign Performance Lead

Job Code

Reports to

Senior CRM Manager (Head of CRM, Trojena)

Direct Reports

n/a

Division/Section

Account Management

Department

Sales & Marketing

Sector

TROJENA

Job Family

n/a

Role Purpose

1. As a CRM Senior Campaign Performance Lead, you will participate in, and program manage campaign and market sentiment analysis. You will be key to providing the team with actionable insight to drive business success.

1. While mostly focused on data, you may be involved across the entire project lifecycle, including presales through to campaign execution and performance management and sales conversions.

1. An integral part of your role will be working with the team to optimize digital marketing campaigns through Salesforce Marketing Cloud usage and across all marketing channels including offline events.

1. You will act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.

1. Ensuring that marketing campaigns follow the company’s identity, brand, and organizational guidelines. Work closely with the Brand Manager to make sure that the brand identity is part of the campaign’s plan. (campaigns should launch with correct message). Actively participation the campaign planning

1. Content: Providing feedback on the copy, content materials and visuals used for promotional purposes within the implemented campaigns.

1. Collaboration very actively with stakeholders and vendors

1. Experience in online activities, social media, website, email campaigns and content creation. Participate very actively with the different channel owners for the sake of the campaign plans to have a clear understanding of the performance and that 360 view.

KEY ACCOUNTABILITIES & ACTIVITIES

TROJENA

Documentation

• An efficient CRM performance senior lead holds the proficiency to collect and keep information organized. 

Analysis: 

• You must be able to analyze the needs, the gaps, the process, and hypothesize the solution.
• Problem-solving and analytical thinking using varied data sets including market trends, sales data and marketing campaign data
• Data and numerical analysis on data sets from different platforms

Data Management

• You should be able to deal with lots of data and you must understand handling it efficiently.
• You should be able to understand how to analyze the data patterns, avoiding duplicates and recommend best practices (data-led-decisions)

Problem Solving

• The ability to see a problem and make quick decisions with limited information. 
• Recommend approaches to solve for reporting challenges over a project life-cycle including campaign optimization and customer profiling.

Project Management

• Plan, execute, allocate, deliver, resolve and take on the changes suggested by internal stakeholders.
• Clearly communicate complex findings to a varied audience

Testing

• Execute and analyze testing programs (UAT)
• Analyze campaign performance.
• Recommend areas of improvement based on clearly communicated analysis

BACKGROUND, SKILLS & QUALIFICATIONS

Knowledge, Skills and Experience

• CRM: Salesforce Marketing Cloud or comparable marketing automation platform
• Marketing: Salesforce Sales Cloud or comparable CRM platform
• Tracking/monitoring: Google Analytics and/or Sprinkler or comparable tracking and listening platforms
• Analytics Platforms: Lytics, Tableau, PowerBi, Teallium, Datorama
• Lead requirements gathering, data analytics, campaign reports, reporting framework setups and writing statements of work,
• Communicate project concepts, reporting/analytics results and outcomes to client project stakeholders around areas such as ROI
• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics
• Experience in helping foster a culture of analysis- and data-driven thinking to support decision making.
• Expertise in SQL and ETL processes for management of data management tooling.

Qualifications

• Bachelor’s Degree in Marketing/Digital Marketing/Data analytic/Finance or comparable experience
• Creative customer campaign analysis background is preferred (with experience on major real estate development projects).
• 4 years’ + hands-on experience with digital marketing database platforms/tools with understanding of offline marketing and sales metrics

Preferrable:

•  Relevant industry/platform certs for Analyst and SQL/Python proficiency

COMMUNICATION - MAIN STAKEHOLDERS

Internal

External

• TROJENA Team Members (Sales and Marketing)
• Corporate Marketing
• Shared Services / Corporate IT
• Other Teams across NEOM

• Consultants and stakeholders
• Agencies