The Digital Marketing Specialist plays a crucial role in enhancing the online presence of a company through strategic marketing initiatives. This position involves creating, implementing, and managing digital marketing campaigns that promote a company's products and services. The ideal candidate will be responsible for analyzing performance metrics, optimizing campaigns, and ensuring that the brand's message is consistent across all digital platforms.
Responsibilities:
- Launching advertising campaigns across Google, Snapchat and Meta platforms
- Develop and execute digital marketing strategies to increase brand awareness and drive traffic.
- Manage social media accounts and create engaging content to foster community interaction.
- Analyze website traffic and user behavior to optimize online marketing efforts.
- Conduct market research to identify trends and opportunities for growth.
- Collaborate with the design team to create visually appealing marketing materials.
- Monitor and report on the performance of digital marketing campaigns.
- Utilize SEO best practices to improve website rankings and visibility.
- Manage email marketing campaigns and analyze their effectiveness.
- Stay updated with the latest digital marketing trends and technologies.
- Assist in the development of promotional strategies and marketing budgets.
Preferred Candidate:
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills.
- Creative mindset with a passion for digital marketing.
- Ability to work independently and as part of a team.
- Proficiency in digital marketing tools and platforms.
- Detail-oriented with strong organizational skills.
- Adaptability to changing market conditions and technologies.
- Experience with content management systems.
- Knowledge of PPC and social media advertising.
- Understanding of email marketing best practices.
Skills
- Proficient in Google Analytics and SEO tools.
- Experience with social media management platforms.
- Strong writing and content creation skills.
- Familiarity with email marketing software.
- Basic knowledge of HTML and web design principles.
- Ability to conduct market research and competitive analysis.
- Understanding of PPC advertising strategies.
- Strong project management skills.