Accountabilities
1. Responsible for the brand design, marketing & communication design,
operation design of Meituan's overseas business;
2. Based on the understanding of the brand tone, participate in the
pre-creative of marketing activities, and be responsible for visual style
setting and creative design of the marketing campaign.
3. Control the continuity and expansion of the brand tone in various user
touchpoints, pay attention to the high-quality landing of creativity;
4. According to the image of brand mascot, produce illustrations and
offline gifts design.
Qualities & Skills
1. Majored in visual design or related in university, 5 years of brand
creative design experience;
2. Excellent visual expressiveness and brand thinking;
3. Abilities of analyzing and summarizing product/activity data?
4. Capable of using various design techniques such as animation, 3D, and
hand drawing to extend brand and IP image, proficient in using relevant
software;
5. Excellent communication and coordination skills.