Our client is a renowned global FMCG company with a strong presence in Saudi Arabia. Known for its commitment to quality and innovation, the company continuously strives to meet the evolving tastes and preferences of consumers. We are seeking a highly creative and strategic Marketing Manager - Innovations to join our dynamic team and lead the development of groundbreaking marketing initiatives in KSA and the wider region. You will be responsible for driving the development and execution of innovative marketing strategies and campaigns that align with the company’s growth objectives. This role requires a forward-thinking individual with a passion for innovation, a deep understanding of market trends, and the ability to translate consumer insights into successful marketing initiatives. Key Responsibilities: Innovation Strategy: Develop and implement a comprehensive marketing innovation strategy to drive brand growth and market differentiation. Identify and evaluate new market opportunities, emerging trends, and consumer insights to inform innovation efforts. Product Development: Collaborate with cross-functional teams, including R&D, product development, and sales, to conceptualize and launch new products. Manage the product lifecycle from ideation to commercialization, ensuring alignment with brand strategy and consumer needs. Campaign Management: Lead the creation and execution of innovative marketing campaigns, including digital, social media, and traditional channels. Oversee the development of creative content, ensuring it resonates with target audiences and drives engagement. Market Research and Analysis: Conduct market research to identify consumer needs, preferences, and behaviors. Analyze competitive landscape and market trends to inform strategic decision-making. Brand Positioning: Develop and refine brand positioning to ensure it remains relevant and compelling in the market. Work closely with the brand management team to ensure consistency across all marketing initiatives. Partnerships and Collaborations: Identify and establish strategic partnerships and collaborations to enhance brand visibility and reach. Manage relationships with external agencies, vendors, and industry partners. Performance Metrics: Establish KPIs to measure the effectiveness of marketing innovation initiatives. Regularly analyze campaign performance and provide actionable insights to optimize future efforts. Budget Management: Manage the marketing innovation budget, ensuring efficient allocation of resources. Monitor expenses and provide regular financial reports to senior management.
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