Marketing Executive - KSA
Job Purpose:As part of the Marketing team, the Marketing Executive will support the provision of various high-quality marketing, PR and social media initiatives, for our Boutiques, Cafes and Corporate Business. They will independently and collaboratively manage multiple projects to any set objective; and where appropriate provide their unique creative perspective to add value and ensure Bateel’s brand is well presented and optimised.
Key Accountabilities:Marketing
Manage the production of all marketing collaterals (Brochures and catalogues, POS, digital assets, environmental branding, packaging, etc) to ensure brand guideline compliancy and delivery to brief and budget. Liaise with all franchises and outer market managers to design and distribution of the marketing collaterals and ensure full compliancy to brand standards. Manage all photo assets – from archiving existing images to managing new shoots, both internal and third party. Oversee the packaging development process in collaboration with the Creative Director and Production Assistant.
Digital, incl. Social Media
Assist with the preparation and delivery of digital marketing activity plans; suggest social media strategies and schedules in response to market trends and competitor activity, and provide ongoing, timely support for Bateel social media efforts. Efficiently manage all email and SMS communications activity, including asset creation and stakeholder sign off, campaign execution and reporting on a campaign by campaign basis. Assist in the ongoing maintenance and optimisation of the Corporate and ecommerce website; editing images, graphics and uploading or editing content. Efficiently manage online product catalogue. Monitor Café customer reviews across leading Review platforms – i.e. Trip Advisor, Zomato, Four Square, Google+.
PR & Events
Day to day liaison with the PR agency, providing briefs and imagery to facilitate each month’s PR strategy, and proofreading all proposed releases before final sign off. Establish and maintain effective relationships with key media to maximise all editorial opportunities. Regularly liaise with all mall marketing and PR contacts to ensure monthly coverage using our own Brand content as a minimum. Manage influencer marketing initiatives and collaborations across all active markets. Manage the timely handling of the media and influencer gifting process including sourcing, costing, handling and delivery.
Administration
Manage Bateel’s online assets library for all brands, ensuring all images are up-to-date and ready to be shared with all parties. Safeguard Bateel brand standards online and offline in all markets (including our Franchise network) Manage the LPO and invoicing process – from initial request to final reporting communicated by a monthly budget report. Ensure accurate and timely delivery of various monthly reporting by Marketing Execs team.
Experience requirement:Minimum 3 years’ experience in Marketing, preferably in Luxury Retail or F&B sector Basic knowledge of social media and digital marketing activities Ability to deliver based on given briefs and add value to them. Strong organizational skills with ability to continually re-prioritize workloads and work to deadlines. Proactive and 'can do' approach with ability to drive campaigns using guidance and your own initiative Proficiency in both verbal and written English, Arabic a plus Qualification and Licenses requirement:Bachelor’s degree in Marketing or Communications or Business and Administration is desirable; Postgraduate degree is a plus. Excellent computer literacy skills
*Due to the volume of applications we are receiving ONLY SHORTLISTED CANDIDATES FOR INTERVIEW will be contacted.