Overview: The Head of Ticketing & Memberships is responsible for the strategic leadership, performance and development of the end-to-end Al Qadsiah Club ticketing & memberships function. The role ensures that ticketing activity maximizes income and attendance, supports audience and membership growth, delivers excellent customer & fan experience and provides high-quality data and insight to inform organizational decision making. This role provides oversight of pricing, sales channels, CRM (shared responsibility with Head of Digital) and audience insight, while overseeing day-to-day operational delivery and acts as the organizationu2019s senior authority on ticketing and data governance systems and sales performance.

Key Responsibilities:

• Collaborate with the CCO to develop and implement the Clubu2019s ticketing & membership strategy in alignment with organizational priorities, revenue targets, and audience development goals, building on the growth and learnings from the past 2 seasons.
• Manage tickets, memberships and experiences pricing, discounting, and yield strategies to balance revenue generation, accessibility, and audience growth.
• Working closely with the Aramco Stadium Team, monitor ticket sales performance against targets, forecast revenue, and adjust pricing or inventory strategies in response to demand and market trends.
• Oversee all ticketing systems, CRM platforms, and third-party integrations to ensure effective configuration, data integrity, and operational efficiency across events and sales channels.
• Manage all events on sales processes, including CRM setup and ticket inventory configuration, ensuring accuracy and operational readiness.
• Ensure a high standard of customer experience across all ticketing and box-office operations by establishing and maintaining customer service standards.
• Maintain, amend and enforce ticketing policies and procedures, including refunds, exchanges, discounts, and accessibility provisions, ensuring consistency and compliance.
• Utilize CRM and ticketing data to generate insights that support reporting, marketing initiatives, and audience development strategies.
• Ensure compliance with data protection regulations and organizational policies related to customer data management within the ticketing function.
• Lead and develop the ticketing & memberships team by providing clear direction, performance management, training, and operational oversight to ensure efficient service delivery.

Desired Candidate Profile

• Education: Bacheloru2019s degree in business, Finance, Marketing, Sports Management, or related field is preferred.
• Experience: 5-7 years in ticketing, box office operations and/or CRM leadership (ideally within a sports/entertainment venue environment)
• Skills:
  • - Commercial Acumen: Strong ability to drive revenue through pricing strategies, yield management, and sales optimization across multiple channels.
  • - Data-Driven Decision Making: Advanced capability in interpreting ticketing and CRM data to generate actionable insights, forecast demand, and influence strategy.
  • - CRM & Ticketing Systems Expertise: Deep understanding of ticketing platforms and CRM ecosystems, including segmentation, automation, and customer lifecycle management.
  • - Strategic Thinking: Ability to translate organizational goals into scalable ticketing and membership strategies that drive both short-term revenue and long-term fan growth.
  • - Leadership & Team Management: Proven experience in leading, developing, and scaling high-performing teams with clear KPIs and accountability frameworks.
  • - Stakeholder Management: Strong collaboration skills with senior leadership, media, operations, and external partners to align commercial objectives.
  • - Customer Experience Orientation: Understanding of fan behavior and expectations, with the ability to design seamless, high-quality end-to-end customer journeys.
  • - Financial & Forecasting Skills: Strong budgeting, forecasting, and revenue tracking capabilities.
• Preferred Experience & Qualifications:
  • - Experience within a professional sports club, major entertainment venue, or large-scale event organization.
  • - Proven track record of driving ticketing revenue growth and increasing attendance in a competitive market.
  • - Experience implementing or optimizing CRM strategies tied to fan engagement, memberships, and retention.
  • - Experience working in high-growth or transformation environments, where systems, processes, and strategies are being built or scaled.
  • - Masteru2019s degree in business, Sports Management, or a related field is a plus.