Job Title: Senior Digital Marketing Specialist Location: Riyadh, Saudi Arabia Company: Confidential Role Overview:We are seeking a results-driven and creative Senior Digital Marketing Specialist to drive digital growth strategy, maximize online brand footprint, and optimize customer acquisition channels. The role bridges the gap between high-level brand strategy and precise digital execution, taking full ownership of multi-channel digital campaigns, performance marketing metrics, and agency coordination to ensure high-impact marketing ROI. This position plays a critical role in scaling paid and organic acquisition channels, enhancing brand positioning, and delivering data-driven marketing outcomes that support business growth. Key Responsibilities:Digital Campaign Management Architect and execute comprehensive multi-channel digital campaigns including SEO/SEM, paid social, and targeted programmatic advertising to drive quality acquisition. Develop and manage campaign planning, budgeting, audience segmentation, and brand positioning across all digital channels. Optimize marketing funnels and customer journeys to maximize acquisition and retention. Performance Marketing Manage hands-on setup and optimization of Meta Ads (Facebook & Instagram), Google Ads (Search, Display, You Tube), Tik Tok Ads, and Linked In Ads (for B2B campaigns). Drive continuous campaign optimization through structured A/B testing on landing pages, ad creatives, and user journeys. Optimize Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS) across all paid channels. Scale paid and organic acquisition channels to support business growth targets. Agency Coordination & Content Production Liaise closely with external marketing agencies to align deliverables, timelines, and quality standards. Plan and coordinate on-site content shoots every quarter to support campaign requirements. Ensure timely execution of quarterly content shoots and agency deliverables. Data Analytics & Insights Own performance reporting and translate complex data from GA4, Google Search Console, and ad platforms into actionable strategic recommendations for executive leadership. Expert use of Google Analytics 4 (GA4) and Google Tag Manager for tracking, attribution, and analysis. Set up conversion tracking and Meta Ads reporting. Create custom dashboards and visualization reports using Looker Studio, Power BI, or Tableau to track core KPIs. Manage digital marketing budgets efficiently and attribute conversions accurately. SEO & Website Management Optimize on-page content, keyword research, local SEO, and Google Business Profile management. Understand and implement basic technical SEO concepts to improve organic visibility and domain authority. Manage and optimize landing pages using Word Press or similar CMS platforms. Social Media Marketing Oversee content planning, scheduling, and community management across all social platforms. Manage influencer collaborations and analyze social media metrics for performance improvement. Implement organic growth strategies and drive short-form video strategies (Reels, Tik Tok, Shorts). Content Marketing & Brand Alignment Develop professional copywriting, campaign messaging, and structured content calendars. Execute email marketing campaigns, blog/article writing, and landing page content development. Supervise editorial calendars and content distribution across digital channels, ensuring consistent positioning and highly polished messaging. Apply basic graphic design principles to visual content. Lead Nurturing & Marketing Automation Design, implement, and optimize automated email marketing workflows and lifecycle campaigns to maximize customer retention and lifetime value. Implement email automation, lead nurturing, and advanced customer segmentation strategies. Handle CRM management (e.g., Hub Spot, Salesforce) and deploy SMS and Whats App marketing strategies. Build workflow automation to streamline the lead funnel and improve conversion rates. Qualifications:Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field. Fluency in English (written and spoken) is mandatory. Proficiency in Arabic is preferred. Minimum 5+ years of proven experience in digital marketing, with a track record of managing and scaling paid and organic acquisition channels. Deep expertise in running performance marketing campaigns across Meta Ads, Google Ads, Tik Tok Ads, and Linked In Ads. Strong proficiency in SEO tools, CRM systems (Hub Spot, Salesforce), and web analytics platforms (GA4, Google Tag Manager, Google Search Console). Proven experience creating dashboards and reports using Looker Studio, Power BI, or Tableau. Exceptional copywriting, editing, and professional presentation skills. Experience with Word Press or similar CMS platforms. Experience with marketing automation tools and email marketing platforms. Professional certifications in Google Ads, Meta Blueprint, Hub Spot, or similar are preferred. Key Competencies:Strong digital marketing strategy and campaign management expertise. Performance marketing and paid media optimization excellence. Data-driven analytical rigor and conversion optimization skills. Exceptional copywriting, communication, and presentation abilities. SEO, SEM, and organic growth strategy capabilities. CRM management and marketing automation proficiency. Social media marketing and community management skills. Creative thinking with strong attention to brand consistency. Agency management and stakeholder coordination abilities. Proactive, results-oriented, and adaptable in a fast-paced environment.