Our client is a fast-growing DTC clothing brand focused on creating stylish, comfortable apparel designed for everyday confidence and wearability. With a strong emphasis on clean aesthetics, modern branding, and performance-driven content, they are looking for an Influencer Marketing Manager to build and scale their creator program across Tik Tok, Instagram, and You Tube. This role owns the full influencer lifecycle: sourcing, outreach, negotiation, briefing, and performance tracking, turning creator partnerships into a reliable, scalable growth channel.
Need to Have Qualifications:
3+ years of influencer or creator marketing experience, ideally for DTC, fashion, beauty, or lifestyle brands Proven track record building and scaling influencer programs that drove measurable revenue or growth Hands-on experience sourcing, vetting, and negotiating with creators across Tik Tok, Instagram, and You Tube Strong understanding of creator contracts, usage rights, deliverables, and rate negotiation Experience writing clear creative briefs that translate brand goals into platform-native content Comfort analyzing campaign performance (engagement, CPM, CPA, ROAS) and making data-driven decisions Strong project management skills to run multiple creator campaigns simultaneously Excellent communication skills in English (written and verbal) Availability for 4+ hours of daily overlap with U. S. East Coast hours
Nice to Have Qualifications:
Experience with influencer platforms such as GRIN, Creator IQ, Aspire, or similar Familiarity with UGC sourcing and whitelisting/Spark Ads for paid amplification Experience coordinating with paid media teams to scale top-performing creator content Basic understanding of affiliate and performance-based creator structures Experience using AI tools within marketing workflows Interest in fashion, lifestyle, and social media trends
Responsibilities:
Source, vet, and onboard creators across Tik Tok, Instagram, and You Tube aligned to the brand Manage end-to-end outreach, negotiation, contracting, and relationship management with creators Write creative briefs that give creators clear direction while keeping content organic and platform-native Run multiple influencer campaigns simultaneously, managing timelines, deliverables, and approvals Track and report on campaign performance, optimizing for engagement, conversions, and ROIIdentify top-performing creators and content for repurposing and paid amplification Build a repeatable system for scaling the creator program month over month Collaborate with the marketing, creative, and paid media teams on campaign concepts and launches Maintain organized records of creator agreements, deliverables, and performance data Stay up to date with creator marketing trends, platform changes, and high-performing content formats
What Success Looks Like:
A growing roster of reliable, on-brand creators producing consistent content Influencer campaigns that drive measurable engagement, conversions, and revenue A repeatable, scalable creator program rather than one-off partnerships Strong creator relationships that lower costs and improve content quality over time Proactive trend awareness and creative ideas brought to the team
Role ID: 0253