Job Purpose:
As the Marketing Senior Specialist, you will be the driving force behind Barn’s physical presence in the market. You will lead the end-to-end execution of national events, high-profile sponsorships (such as the Esports World Cup), and localized retail activations. This is a high-visibility role that requires a blend of creative campaign management, rigorous logistical planning, and on-ground leadership to ensure Barn’s remains the leading coffee brand in the Kingdom.
Key Responsibilities:
Lead the end-to-end planning and execution of all major sponsorships and events. You will be responsible for site selection, booth design, permit acquisition, and on-site management. Translate brand-level marketing strategies into actionable field campaigns. Ensure seamless implementation of promotional activities and seasonal launches across all assigned regions. Source and manage third-party agencies, production houses, and logistics providers. Negotiate contracts and supervise builds to ensure they meet Barn’s premium quality standards. Recruit, train, and lead teams of brand ambassadors and promoters. You will ensure that on-ground staff embody the Barn’s hospitality culture and deliver consistent brand messaging. Collaborate with the Operations team to ensure maximum brand visibility in-store, overseeing the installation of POS materials, merchandising, and tactical retail branding. Define and track KPIs for every activation (e.g., footfall, conversion, and sampling). Deliver comprehensive Post-Implementation Reports (PIRs) to the leadership team, highlighting ROI and key learnings. Manage activation-specific budgets, ensuring all field activities are executed cost-effectively without compromising on quality or impact.

Job Requirements:Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: 4–6 years of experience in Field Marketing, Events, or Trade Marketing. Experience in the F&B or FMCG industry is highly preferred. Proven Track Record: Demonstrated experience in managing large-scale events or high-stakes sponsorships within Saudi Arabia. Language: Full professional proficiency in Arabic and English (written and spoken). Skills: * Advanced project management and multitasking abilities. Strong negotiation and vendor management skills. Exceptional problem-solving skills under the pressure of live event environments.