The Head of Marketing Department plays a crucial role in shaping the marketing strategy and driving brand growth for a leading company in the Food & Beverage industry. This position requires a strategic thinker with a strong background in marketing, who can lead a team to execute innovative campaigns that resonate with our target audience. The ideal candidate will have a proven track record of success in developing and implementing marketing strategies that enhance brand visibility and drive sales. This role also involves collaboration with various departments to ensure alignment with the company's overall objectives.

Responsibilities:

1. Develop and execute comprehensive marketing strategies to enhance brand awareness and market share.
2. Lead, mentor, and manage the marketing team to achieve departmental goals and objectives.
3. Conduct market research and analyze consumer trends to inform marketing decisions.
4. Oversee the creation and implementation of marketing campaigns across various channels, including digital, print, and social media.
5. Collaborate with sales and product development teams to ensure cohesive messaging and branding.
6. Manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
7. Monitor and report on the effectiveness of marketing initiatives and adjust strategies as needed.
8. Establish relationships with external partners, agencies, and vendors to enhance marketing efforts.
9. Stay updated on industry trends and competitor activities to identify opportunities for growth.
10. Develop and maintain a strong online presence through effective digital marketing strategies.

Preferred Candidate:

1. Proven experience in a senior marketing role within the Food & Beverage industry.
2. Strong leadership and team management skills.
3. Excellent analytical and problem-solving abilities.
4. Creative mindset with a passion for innovative marketing solutions.
5. Exceptional communication and interpersonal skills.
6. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
7. Strong understanding of digital marketing tools and techniques.
8. Results-oriented with a focus on achieving measurable outcomes.
9. Experience in budget management and resource allocation.
10. Ability to adapt to changing market conditions and consumer preferences.

Skills

• Strategic marketing planning
• Team leadership and development
• Market research and analysis
• Digital marketing expertise
• Budget management
• Creative campaign development
• Strong communication skills
• Project management
• Data-driven decision making
• Brand management